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  1. Principales conceptos sobre métodos cuantitativos DO2-129-M

    This is a series of videos that help students to understand the main concepts covered in the Quantitative Methods course. These videos are enhanced through the use of presentations and diagrams on an interactive whiteboard in order to simplify the understanding of the topics. The topics covered are the following:

    - Introduction to Probability
    - Conditional Probability and Bayes’ Theorem
    - Random Variables
    - The Normal Distribution
    - Sampling & Confidence Intervals
    - Hypothesis Testing

    Academic Area:
    Operations & Supply Chain Management
  2. Main Concepts about Quantitative Methods DO2-129-I-M

    This is a series of videos that help students to understand the main concepts covered in the Quantitative Methods course. These videos are enhanced through the use of presentations and diagrams on an interactive whiteboard in order to simplify the understanding of the topics. The topics covered are the following:

    - Introduction to Probability
    - Conditional Probability and Bayes’ Theorem
    - Random Variables
    - The Normal Distribution
    - Sampling & Confidence Intervals
    - Hypothesis Testing

    Academic Area:
    Operations & Supply Chain Management
  3. Islamic Finance DF2-216-I-M

    Islamic finance is a tutorial that shows the main concepts and financial instruments used by Sharia-compliant Financial Institutions. This tutorial focuses on the main operations and contracts in the business environment but also shows through examples the Sukuk or Islamic bonds that continually attract more and more buyers.

    The tutorial includes:

    - A glossary of Arabic terms commonly used in Islamic finance and Sharia
    - Flow diagrams to explain the contracts and flow of funds for the most common Islamic financial instruments
    - Flow diagrams to explain the contracts and flow of Sukuk also referred to as Islamic Bonds
    - A series of examples based on the application of Islamic financial instruments in different scenarios.

    Academic Area:
    Finance
  4. The Marketing Plan MK2-140-I-M

    This multimedia tutorial will help students prepare a marketing plan for their business. With the help of a real example (Whisky DYC) the different parts of the marketing plan will be explained from the business mission and vision to the expected results and control mechanisms.

    A game based on the mission and visions of different companies and an exercise on the action plan of Whisky DYC are also included in the tutorial.

    Academic Area:
    Marketing & Communications
  5. Economic Superpowers EC2-110-I-M

    This interactive tutorial focuses on GDP and its importance as an indicator of economic well-being. Using the information provided, students will make GDP predictions for the world's largest economies, for the next 15 years. After justifying their reasoning the application will automatically simulate their results and create a student-specific GDP ranking for the future.

    Students also have the opportunity to rank the importance of a series of factors for deciding the growth rates of each nation. A professor's page compiles the results of the class and when displayed in class encourages a lively debate.

    Academic Area:
    Economic Environment & Public Affairs
  6. Anthony Research CG1-104-M

    An interactive exercise which encourages students to explore alternative designs for a job cost system. After studying the current cost system of a company students will simulate alternative approaches and monitor the effects on costs and profits. The material is based around four exercises:

    - cost behavior and the classification of costs
    - job cost systems
    - tracing of additional costs
    - alternative allocation bases

    Through a series of questions (with feedback) students are encouraged to explore tracing different costs and allocation bases to make comparisons.

    Academic Area:
    Cost Accounting & Management Control
  7. Social Media Marketing MK2-139-I-M

    This tutorial introduces basic concepts of the use of social media in marketing. A description of eight different tools and their general usage key features business application and some mini case studies are provided.

    Some multimedia material and a scavenger hunt of IE’s social media profiles round up the proposal and help students to assimilate the social media concepts and how to use them in marketing.

    Academic Area:
    Marketing & Communications
  8. Business Intelligence SI1-131-M

    The main objective of this material is for students to understand both the structure of the business intelligence system and what it is used for through interactive graphs and animations. It covers the topics of Data warehouses and Online Analytical Processing (OLAP) within Business Intelligence systems.

    Given the multidimensional component of OLAP systems it is a difficult concept for students to understand and these interactive graphs and animations help them to fully understand these concepts in an entertaining way. Finally students will be able to see the effect of these systems on real businesses.

    Academic Area:
    Digital Technologies & Data Science
  9. Positioning MK2-138-I-M

    The Positioning tutorial shows the basic concept of positioning segmentation and differentiation in a didactical and entertaining way.

    With the help of an introductory animation different ways of segmenting are shown and positioning is underlined as one of the strategic pieces of a marketing plan. Different multimedia examples and some short exercises complete the material.

    Academic Area:
    Marketing & Communications
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