Marketing & Communications

Set Ascending Direction
View as
Grid
List
Showing 37 - 45 of 52 result(s)
  1. Dale un respiro a los orangutanes: KitKat de Nestlé, … (A) DE1-174-A

    This case is about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.

    Academic Area:
    Strategy | Marketing & Communications
  2. Give the orangutans a break: Nestlé KitKat, Greenpea … (B) DE1-174-B-I

    This is the second part of the case about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. It describes and provides documentation on the declaration issued by Nestlé regarding its purchases of palm oil in order to prevent further destruction of rainforests. It also focuses on the provisions for monitoring and ascertaining the impacts of Nestlé's palm oil purchases.

    Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.

    Academic Area:
    Strategy | Marketing & Communications
  3. Give the orangutans a break: Nestlé KitKat, Greenpea … (A) DE1-174-A-I

    This case is about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.

    Academic Area:
    Strategy | Marketing & Communications
  4. El lanzamiento del Nissan Leaf en Alemania MK1-140

    The Nissan LEAF case is based largely on real events and describes Nissan´s launch on its first 100% electric car (the Nissan Leaf). Nissan intended to develop its marketing plan to debut the Leaf in Germany in 2011. The marketing director of the company thought that the marketing plan that they created was different from all those that had previously created, he knew that the innovative technology of this product could cause positive and negative impacts on its consumers.

    This case demonstrates how difficult it can sometimes be to introduce a new product of a different concept and get consumers to consider it.

    Academic Area:
    Marketing & Communications
  5. Altran: La clave para el éxito de una integración DE1-168

    Case to help in the analysis and improvement of employee management as well as the internal communication while integrating a service company. The objective is to locate the problems that the company had before the integration. That's why there's an analysis of the 17 companies of the group (within the Spanish market) before the integration and whether they offered an adequate service for the market.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications
  6. Internet no es el problema. Internet es la solución MK1-146

    The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive video interview how the first concert worked from the initial idea until the web realization with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform.

    Academic Area:
    Marketing & Communications
  7. Internet is not the problem, it´s the solution MK1-146-I

    The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive video interview how the first concert worked from the initial idea until the web realization with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform.

    Academic Area:
    Marketing & Communications
  8. Novartis. Estrategia comercial para el éxito MK1-138

    This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises: The first exercise Launch of Exforge in Spain and the second Launch of Rasilez Galvus & Eucreas in Spain. In both exercises students have to plan the commercial and promotional strategy for these new products as well as for those already existing already in the market.

    Academic Area:
    Marketing & Communications
  9. Novartis. Commercial Strategy for Success MK1-138-I

    This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises: The first exercise Launch of Exforge in Spain and the second Launch of Rasilez Galvus & Eucreas in Spain. In both exercises students have to plan the commercial and promotional strategy for these new products as well as for those already existing already in the market.

    Academic Area:
    Marketing & Communications
Set Ascending Direction
View as
Grid
List
Showing 37 - 45 of 52 result(s)
Document type
Document format
Language