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  1. Introduction to financial accounting CF2-107-I

    This technical note gives a thorough introduction to financial accounting vocabulary, elements and processes. It includes explanations and examples of key concepts such as the basic financial statements (Balance Sheet, Income Statement, Statement of Cash Flows and Statement of Retained Earnings), T-accounts and journal entries, and inventory methods. It is designed such that students can follow along easily without a professor’s guidance and would serve well as a reference or pre-class reading in a basic accounting course. 

    Academic Area:
    Financial Accounting
  2. Main Concepts about Quantitative Methods DO2-129-I-M

    This is a series of videos that help students to understand the main concepts covered in the Quantitative Methods course. These videos are enhanced through the use of presentations and diagrams on an interactive whiteboard in order to simplify the understanding of the topics. The topics covered are the following:

    - Introduction to Probability
    - Conditional Probability and Bayes’ Theorem
    - Random Variables
    - The Normal Distribution
    - Sampling & Confidence Intervals
    - Hypothesis Testing

    Academic Area:
    Operations & Supply Chain Management
  3. Islamic Finance DF2-216-I-M

    Islamic finance is a tutorial that shows the main concepts and financial instruments used by Sharia-compliant Financial Institutions. This tutorial focuses on the main operations and contracts in the business environment but also shows through examples the Sukuk or Islamic bonds that continually attract more and more buyers.

    The tutorial includes:

    - A glossary of Arabic terms commonly used in Islamic finance and Sharia
    - Flow diagrams to explain the contracts and flow of funds for the most common Islamic financial instruments
    - Flow diagrams to explain the contracts and flow of Sukuk also referred to as Islamic Bonds
    - A series of examples based on the application of Islamic financial instruments in different scenarios.

    Academic Area:
    Finance
  4. The Marketing Plan MK2-140-I-M

    This multimedia tutorial will help students prepare a marketing plan for their business. With the help of a real example (Whisky DYC) the different parts of the marketing plan will be explained from the business mission and vision to the expected results and control mechanisms.

    A game based on the mission and visions of different companies and an exercise on the action plan of Whisky DYC are also included in the tutorial.

    Academic Area:
    Marketing & Communications
  5. Economic Superpowers EC2-110-I-M

    This interactive tutorial focuses on GDP and its importance as an indicator of economic well-being. Using the information provided, students will make GDP predictions for the world's largest economies, for the next 15 years. After justifying their reasoning the application will automatically simulate their results and create a student-specific GDP ranking for the future.

    Students also have the opportunity to rank the importance of a series of factors for deciding the growth rates of each nation. A professor's page compiles the results of the class and when displayed in class encourages a lively debate.

    Academic Area:
    Economic Environment & Public Affairs
  6. Social Media Marketing MK2-139-I-M

    This tutorial introduces basic concepts of the use of social media in marketing. A description of eight different tools and their general usage key features business application and some mini case studies are provided.

    Some multimedia material and a scavenger hunt of IE’s social media profiles round up the proposal and help students to assimilate the social media concepts and how to use them in marketing.

    Academic Area:
    Marketing & Communications
  7. Positioning MK2-138-I-M

    The Positioning tutorial shows the basic concept of positioning segmentation and differentiation in a didactical and entertaining way.

    With the help of an introductory animation different ways of segmenting are shown and positioning is underlined as one of the strategic pieces of a marketing plan. Different multimedia examples and some short exercises complete the material.

    Academic Area:
    Marketing & Communications
  8. Cost or Expense? CG2-124-I-M

    Cost or Expense? is an interactive technical note with the overriding objective of clarifying the concepts of costs and expenses in a company. The documentation is based around a decision-making diagram which attempts to structure the classification process.

    An exercise section is included in which students can test their knowledge classifying elements for different types of companies. The material also includes a game where the student competes against the clock.

    Academic Area:
    Cost Accounting & Management Control
  9. The Balance Sheet CF2-112-I-M

    The Balance Sheet is an interactive tutorial which describes the different parts of this important financial statement.

    An infographic shows the different parts of the balance sheet in a step-by-step manner whilst two exercises with various questions and short explicatory animations complete the introduction.

    Academic Area:
    Financial Accounting
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