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  1. Crowd2Fund in the Crowdfunding market of the UK DE1-218-I-M

    This interactive case study analyses the crowdfunding market situation in the UK, and the current strategy of the company Crowd2Fund within this market. 

    The learner will have the possibility to analyze this high growth industry through the lens of the recently founded crowdfunding platform Crowd2Fund. In the interactive case, Crowd2Fund's CEO explains his views on the market as well as his views on the company's current strategy, where he analyzes the sector and its future and shows how his company was able to arrive at where it's currently at.

    It is an opportunity for learners to strategically analyze the company, its future, how to approach it through the lens of whether this is a Winner-Take-All market or not, and how its competitive advantages can be leveraged in the medium term to ensure its sustainability.

    In general terms, the case can be used to address platforms, their network externalities and the sustainability of competitive advantages.

    This case study can be used in the second part of a core strategy course of an MBA once students have already seen the basics of industry analysis, resources & capabilities and traditional generic strategies.

    Academic Area:
    Strategy
  2. Ethiopia: Doing business at the bottom of the pyrami … EC1-139-I-M

    What is it like to live and do business at the base of the pyramid? This multimedia is the second part in a series of reports from students who have spent time living, working and volunteering in Ethiopia.

    This installment focuses on the different types of businesses that exist and operate in the East African country and begins to explore both the opportunities and challenges that business owners face. Here we display the first-hand accounts from those who have spent time in large and small companies and can relay the challenges of doing business in the bottom of the pyramid.

    The students´ experiences are brought to life through images and video interviews. The conclusion posing the ultimate question: Can money be made doing business at the bottom of the pyramid?

    Academic Area:
    Economic Environment & Public Affairs
  3. Laura Carpenter CO1-248-I

    Laura felt depressed and confused. The idea of entering the competitive world of an associate in Investment Advisory really didn’t appeal to her. She felt she had proven her ability and didn’t want to go through the initial stages of having to make a big impression again. Besides, David was her mentor, wasn’t he? Moreover, from all she had read about women in business, wasn’t the mentor system supposed to be an essential ingredient in helping women move to the top? Was she looking a gift horse in the mouth and just being a spoiled brat? After all, without David’s guidance and support, she might be still typing somewhere.

    This case discusses Laura Carpenter's situation, which involves her six years of experience in an investment company and a recently acquired MBA degree. Her current role has setbacks and advantages, but when she is offered a new role in another department of the company, with a deadline for her decision, she needs to make up her mind.

    Academic Area:
    Organisational Behaviour
  4. An app you can't refuse SI1-153-I-M

    This multimedia case describes the situation of BigBangBox, a startup that creates edutainment apps. It shows the strategy followed by them in the launch of previous products. It also offers the necessary information about the markets of apps, to understand the importance of selecting the right strategy, with the business model and the promotion as keys to success.

    After analyzing the new app, Mafia Business School, the student can decide the strategy for its launch. The student will have the opportunity of selecting an adequate business model and levels of promotion through the use of a simulator.

    The case includes the participation of the founders, who tell the story of BigBangBox as a startup and confront the students with the dilemma of the launch of Mafia Business School. It is narrated through a comic, also known as a graphic story. It has a modern and functional design, including resources provided by the company to make the case more entertaining and fun.

    The case study is mainly geared towards MBA and Master in International Management students. It can work in courses like Information Systems and IT & Innovation but also in Marketing and Strategy to show specific cases having to do with the world of apps, games and mobile devices. It can also be useful for students who are taking electives that have to do with digital marketing, mobile, digital business models, digital products or something similar as well as professionals in information systems and technology, marketing and digital communication programs.

    Academic Area:
    Strategy | Entrepreneurship | Digital Technologies & Data Science
  5. Jordan's Sovereign Sukuk: A dual solution to bo … DF1-221-I

    The Sukuk sector is the fastest growing sector of the Islamic Finance Industry. Indeed, it grew by 14% within just one year (between 2014 and 2015). The total outstanding Sukuk globally stood at US$ 342 billion at the end of 2015. Sukuk has been widely embraced globally as Sovereign Sukuk has been issued by various countries such as UK, Malaysia, Hong-Kong and South Africa. Supranational entities such as World Bank affiliates International Finance Facility for Immunization (IFFI), the Islamic Development Bank Group and even companies such as Dubai Islamic Bank, Goldman Sachs and Zorly Energy have all issued Sukuk.

    The Jordan Sovereign Sukuk transaction was the pioneer Sovereign Sukuk issuance by the country. Jordan, which is one of ICD’s member countries, has been very active for the past couple of years in terms of Islamic Finance regulations and framework given that it has four Islamic banks in operation in Jordan and passed the Islamic Finance Sukuk Law in 2012.

    Academic Area:
    Finance | Innovation
  6. The Oil Sector: The importance of inventory ratios CF1-126-A-I

    Theresa has been hired for her first job as a junior equity research analyst in an investment bank. The first assignment that her boss gives her is to help with the coverage of the oil sector. She uses a Top-down approach in the sector analysis looking at macro, sector and then company specific issues. Theresa has to decide which will be the best company to include in the model portfolio from a selection of European and American companies. To make this decision, Theresa needs to compare the financial ratios of the different companies, paying special attention to inventory ratios, which are key to the sector. Furthermore, the oil sector recently experienced an unexpected and sharp fall in the Brent price that is impacting the financial reports of the companies and their stock prices. During a coffee break, she saw a senior analyst named Bruno. They talked about her report and he warned her to check that the ratios are comparable. The case ends with Theresa recalculating her numbers and being surprised by the results.

    This case is intended for undergraduates. The case "Valuation & Accounting: You can't have one without the other" is similar, but intended for master degrees, if that is your target.

    Academic Area:
    Financial Accounting | Cost Accounting & Management Control
  7. Valuation & Accounting: You can't have one … CF1-126-B-I

    Theresa has been hired for her first job as a junior equity research analyst in an investment bank. The first assignment that her boss gives her is to help with the coverage of the oil sector. She uses a Top-down approach in the sector analysis looking at macro, sector and then company specific issues. Theresa has to decide which will be the best company to include in the model portfolio from a selection of European and American companies. To make this decision, Theresa needs to compare the financial ratios of the different companies, paying special attention to inventory ratios, which are key to the sector. Furthermore, the oil sector recently experienced an unexpected and sharp fall in the Brent price that is impacting the financial reports of the companies and their stock prices. During a coffee break, she saw a senior analyst named Bruno. They talked about her report and he warned her to check that the ratios are comparable. The case ends with Theresa recalculating her numbers and being surprised by the results.

    This case is intended for master level degrees. The case "The Oil Sector: The importance of inventory ratios" is similar, but intended for undergraduates, if that's your target.

    Academic Area:
    Financial Accounting | Cost Accounting & Management Control
  8. MB&F, The management of creativity DE1-219-I

    The case describes the foundation and development of Maximilian Busser and Friends (MB&F) a company that was established in Geneva with limited resources and was dedicated to manufacturing Horological Machines from its inception. One of the principal aims of the company was to produce the high-end watches that would be masterpieces, with limited edition.

    MB&F is an example that illustrates how relevant it is to define a clear vision and idea of the product and the market and how to enter a closed and complex industry with limited resources. However, taking this creative approach in a traditional market was full of challenges.

    Despite of these problems and challenges the company achieved a position as a player in the market. The case describes different reasons for that success, highlighting manufacturing, supply and distribution. Especially, the case remarks how the creativity approach best describes MB&F.

    The case introduces a fundamental question for the company, particularly: if this success is sustainable or if MB&F represents a trendy product that will soon fade away.

    Academic Area:
    Strategy | Entrepreneurship
  9. Agustin's decisions CO1-274-I

    Finding a balance between professional and personal goals is a challenge that is more and more commonplace. This case follows the story of Agustín, a young professional whose mother is diagnosed with lung cancer amid plans for pursuing an MBA abroad, being a newlywed, helping with his family’s business. In situations such as these, the decision of whether to continue ahead with professional plans becomes quite complex.

    Academic Area:
    Organisational Behaviour
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