Digital Technologies & Data Science
This case accounts for the initiative of the gamified page cocacola.es, and the success of the platform. Further developments appeared thanks to it, such as the interactive community and a new marketing model for Coca-Cola. With the third edition of the portal, the model was not just validated, but it entered a new plan of promotions for the brand that started online but spread its influence to the offline world.Academic Area:Digital Technologies & Data Science
Ross España, S.A. SI1-145
The firm Ross Spain S.A. was facing an automation challenge for the creation of quotes for their clients, due to the large amount of these that had been flooding in the previous months. To reduce the time spent on this task, the company thought of creating a spreadsheet that would allow the fast creation of quotes to match this growing demand.
This case contains the necessary information for the student to then dedicate time to the creation of the spreadsheet that the company needs, thus fine tuning their abilities with this powerful tool.Academic Area:Digital Technologies & Data Science