The case portrays the story of a company named Knowledge Lab, but its situation is adaptable to a lot of industries in the business world. Knowledge Lab (now merged with Semco Style Institute) in Australia, is an established and successful company that delivers executive and management education programs in a 100% face-to-face model.

In 2020, the Covid-19 Pandemic disrupted the world. Many companies had to shut down their services, other businesses had to opportunity to grow immensely due to digitalization, while others had to rethink and restructure their business plans to survive. The latter is exactly what happened to Knowledge Lab. With the disruption of the pandemic in 2020, Australia went into several lockdowns that forced the company into going “digital”, a model that was never contemplated by them in the past. Now, in 2021 Knowledge Lab can see the benefits of including digitalization in their business model.

The main topic of this interactive case is digital innovation. The question student will face in this challenge is how much an organization can be prepared in advance, and how responsive can they be with external forces driving change.