In this video, Professor Larru discusses the evolution of autonomous vehicles as a key example of technology's role in market desegregation. He highlights shared mobility and transportation as pivotal sectors within the sharing economy, illustrating how traditional services now coexist with innovative, technology-driven alternatives like bike and car sharing. Professor Larru explains the concept of SECA (Shared, Electronic, Connected, Autonomous), and explores the levels of autonomous driving, emphasizing the transformative potential of levels four and five.