The unpredictable journey of entrepreneurial discovery

The story of Manuel Rodriguez Guitars



IE code:
Language: English
Est. dedication time:
60 minutes
Academic Area:
Type of publication:
Case Study
The unpredictable journey of entrepreneurial discovery


This Multimedia Case will drive the student through an immersive musical journey along a premium quality hand –made Spanish guitar.  The student will have the opportunity to follow the story of Manuel Rodriguez, a daring entrepreneur. They will be able to follow the companies and generation´s world trip and understand the reasoning behind his actions.

Using Manuel Rodríguez´s case, students will have the opportunity to put themselves in the position of a serial entrepreneur, constructing their own journey alongside Manuel Rodríguez Guitars. Their decisions and experiences along the multimedia case will get stored digitally, in order to have an open discussion in class.

Decision-making, drag and drop, and other interactive activities make up the learner journey; these activities are based on tangible entrepreneurial frameworks and business models.

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