IE code
STR020223-U-ENG-VID
Language
English
Format
Video
Est. dedication time
6 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Kock explains the concept of price wars, differentiating why companies do and do not start price wars and explaining the structures that are are affected and the strategic decisions that companies make when faced with the prospect of a price war.
