Once again, we take a look back at the most successful educational materials in our collection. 2025 has been a year full of new developments, during which IE University Publishing has continued to deepen its focus on key topics such as sustainability and social inclusion, with standout cases including Infosys, Zain, and ILUNION.
At the same time, issues such as digital well-being and human flourishing have gained prominence in a context increasingly shaped by the impact of technology.
Below, we present the five most widely used materials of 2025, where, as has become customary, multimedia formats once again stand out:
1. IKEA: Global Brand Communication
This case study by Professor Carmen Abril analyzes the Swedish company’s marketing and communication strategy, with a particular focus on the Iberian market. It is one of the most established and successful cases in our catalog and continues, year after year, to attract strong interest from both faculty and students.
2. Agile Methodologies
This technical note by Professor Manuel López returns to the ranking once again thanks to its clear and practical approach to the Agile methodology and its connection with other key frameworks such as Design Thinking and Lean Startup. It remains a reference material for understanding new project management models.
3. Digital Marketing, Social Media and Mobile Marketing
Another of the most widely used technical notes in our collection. In this material, Professor Dushinka Karani introduces the core concepts of digital marketing, social media, and mobile marketing, providing a solid foundation for analyzing today’s digital landscape.
4. An ESG Puzzle
For the first time in this ranking, we feature a technical note in PDF format. This material helps students connect sustainability-related information with financial data, encouraging a more holistic approach to business analysis. The authors, Raluca Ratiu and Susana Martínez Meyers, have also adapted this content into a multimedia format, further expanding its pedagogical reach.
5. Digital Transformation at Vocento
Rounding out the list is this case study by Professor Casimiro Juanes, which examines how a company in the media sector responds to a disruptive market shift and adapts to new trends linked to technology and digital transformation.
The year that has just begun will bring new additions and innovative content to our online catalog, further reinforcing our commitment to innovation and education.
