Case studies and multimedia formats – the favorites among the teaching materials in our catalog this past year
At IE University Publishing, we have been creating and publishing interactive materials to enrich classes in multiple areas of study for more than 20 years. We currently have more than 1,400 resources in different formats and typologies, but undoubtedly the preferred format has been multimedia and interactive. Its dynamic and modern nature attracts students more than other traditional formats and allows us to take advantage of technology, resulting in a more complete, efficient and participatory learning experience.
In terms of typologies, case studies are the most popular in our catalog, because they allow students to put into practice the acquired knowledge, by analyzing, discussing and making decisions in real-world situations.
Below you have the top 5 of our most successful materials among teachers from different educational institutions around the world, which also include teaching notes that help instructors to effectively deliver the content in class and get the most out of them:
1. DIGITAL TRANFORMATION IN VOCENTO
(Harvard Business Publishing Best Seller)
This multimedia case addresses the impact of digital transformation in a traditional industry such as print media, taking into account the changes in consumer habits due to digital competition. It shows how technology, especially data analysis, is a crucial part of the solution.
2. IKEA: GLOBAL BRAND COMMUNICATION
(Harvard Business Publishing Best Seller)
A highly interactive case study, ideal for courses and training activities related to marketing and integrated communications. Through this multimedia journey (which includes exclusive interviews), the student can understand how an overall brand strategy can be adapted to different countries according to consumers' relationship with the brand.
3. DIGITAL MARKETING, SOCIAL MEDIA, AND MOBILE MARKETING
(Harvard Business Publishing Best Seller)
This time, we have an interactive tutorial that serves as an introduction to key concepts of digital marketing, social media, and mobile marketing. With a colorful, Bollywood-inspired aesthetic, the theory is exemplified with Maria's journey as she searches for a hotel in India.
4. THE CREATION AND DEVELOPEMENT OF THE BRAND AQUARIUS
Once again, a multimedia case of marketing and communication, but this time we are shown the complete process of construction, creation and management of a brand, using the evolution of the Aquarius brand as a reference. With insights from the global marketing manager of The Coca-Cola Company and the creative director of the communication agency that was responsible for the creation of the Aquarius brand, students are provided the tools to solve several dilemmas that are presented at the end of the case.
In fifth place, we have this multimedia material in the form of an interactive technical note and tutorial that aims to serve as an introduction to machine learning (types, requirements and examples). These basics provide students with the necessary background and foundation before fully exploring the subject.
Also worthy of being included in this selection are the following materials in interactive and written format that complete our list of the most used IE University Publishing content of 2022:
- The Internet of Things
- Airbnb: Disrupting the Hotel Industry?
- ABB y Galindo: Ganando la Paz
- Disruptive Innovation at BBVA
- Because There Is No Planet B: The Case Of Ecoalf
All these educational materials, along with many others in different knowledge areas and formats, are available in our online catalog.
