It is our pleasure to present the case “The Entrepreneurial Journey of a Manager”, the newest multimedia material in the academic area of entrepreneurship.
This case is about how María Eugenia Girón, who in 1998 held the position of Director of International Business at Loewe, decided to change her career and become an entrepreneur. Because of this, she decided (alongside a group of investors) to purchase a company in a sector she already knew due to her time at Loewe: Carrera y Carrera. In this case we will see how, overcoming the obstacles along the way, she transformed a family business facing many problems into a leading company.
Students will follow the company’s milestones on an interactive timeline, understand the company’s current situation through graphs and tables, and see interviews in which stakeholders analyze Carrera y Carrera.