Real cases, real challenges: IE University Publishing’s collaboration with leading companies

Real cases, real challenges: IE University Publishing’s collaboration with leading companies

Real cases, real challenges: IE University Publishing’s collaboration with leading companies

New case studies that connect learning with real business practice


At IE University, we believe education should be closely tied to the real world. Companies everywhere face complex challenges every day: moving toward sustainable models, promoting inclusion, driving economic development in low-resource areas, or ensuring gender equality. These challenges also serve as a valuable source of learning, helping students better understand theory and connect it with practice.

That’s why, at IE University Publishing, we have spent years collaborating with leading companies across sectors and regions to develop case studies that reflect the major challenges of our time. These partnerships allow us to create up-to-date, relevant materials that are strongly connected to real business contexts.

Some of the most recent examples include companies such as Zain (a telecommunications leader in the Middle East), Moda re- (a Spanish non-profit dedicated to clothing reuse), Ilunion (a hotel chain focused on the integration of people with disabilities), Infosys (a major Indian technology company), and Atrio (a three-Michelin-star restaurant).

Through these cases, students explore real stories told from the inside, enriched with interviews, testimonials, images, and a wide range of interactive resources.

Cases such as Transforming Organizational Culture: Zain’s Journey Toward Gender Diversity or Communication and Sustainability: ILUNION Hotels’ Dilemma address inclusion and equality from different angles. The Zain case examines women’s integration in corporate environments, while the Ilunion case analyzes the communication strategy the company adopted to share its inclusion model for people with disabilities or at risk of social exclusion.

More focused on sustainability, we find cases such as Moda re-: A Quest to re-Store Sustainability and re-Imagine Fashion, which explores innovation, social entrepreneurship, and sustainable business models; Infosys Journey to Net-zero: A Scalable Path to Carbon Neutrality in Business, which examines the company’s environmental strategy.

Meanwhile, Atrio: Michelin Excellence with Social Impact offers a unique perspective on talent management and business growth in peripheral regions of Spain.

Each of these cases reflects our commitment to an education that not only conveys knowledge but also prepares leaders to transform society. Ultimately, through these collaborations, students connect theory to real situations, develop critical thinking, and understand how decisions are made in complex business contexts. This practical approach enriches their learning and equips them with the judgment and confidence they need to face the professional challenges ahead.

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