Once again, IE Business School has been awarded during the prestigious EFMD's Case Writing Competition for the Entrepreneurship category. The case study MB&F, The Management of Creativity, written by Professor David Millan Planelles, was chosen as the best among various competitors of Case Writing Awards EFMD for 2017.

EFMD is recognized globally for its quality and prestige and for more than thirty years has been awarding annually to the authors to promote and support the creation of new and innovative case material.

We are proud to congratulate the author and to IE Business School for this success and recognition, especially considering the emphasis we give to innovation.

IE Business School’s materials have been awarded before in this competition, some examples are the materials ABB & Galindo: Winning the Peace part A and part B, Rosa Vañó and Castillo de Canena, Al-Kadi Commerce & Industry and Novartis, Commercial Strategy for Success.

The case study is available in the catalog, you can find it by clicking here.