Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly position, segment and target your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. Accompany us on this exciting journey. www.coursera.org/ie.

The following IE professors will accompany you throughout these courses: Shameek Sinha, Nacho Gafo, Teresa Serra, Maite Aranzabal, Fernando Cortiñas and Ramón Díaz Bernardo. These will surely invoke memories of exciting class times!