In this video, professors Guillermo Velasco and Guillermo de Haro, authors of IE’s Interactive learning material “An App you can’t refuse”, winner of the “EFMD Case Writing Competition 2018”, give us their insights on the creation of this material and the benefits it brings to students when including this type of materials in their classrooms.

This multimedia case study describes the situation of BigBangBox, a startup that creates edutainment apps and shows the strategy followed by them to launch previous products. This is used to analyze the options available for its upcoming launch: Mafia Business School.

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