On July 15th, IE university held the 14th edition of the IE Case Contest and the learning materials that were considered the best in their categories were recognized and awarded by a jury within the institution. The categories included were “Best Traditional Case”, “Best Short Case Study”, the "Most-Used Learning Material at IE" and the "Best-Selling Learning Material Globally" were also awarded.
For the “Best Traditional Case”, the winner was El Confidencial: Leading the Digital Revolution of the Newspaper Industry, written by professor David Millan Planelles. El Confidencial is an example of how a young company can become the leader in an industry undergoing a transformation. The case describes the changes in technology and consumer habits that occurred with the digitalization of the newspaper industry. It is also available in Spanish.
The winner of the “Best Short Case Study” category was Because There is No Planet B: The Case of ECOALF by professors Martina Pasquini and Berend Van Der Kolk. By providing information on ECOALF’s products and initiatives, while simultaneously illustrating the difficulty of balancing social and financial goals, this case introduces an interesting real-world setting that touches upon various issues related to social innovation, entrepreneurship, strategy, CSR and ethics.
The Most-Used Learning Material at IE award was given to Workingwell (Part A: Instructions for The Director of Delegation of Workingwell, Part B: Instructions for The HR Director of Collected Ophthalmologists), written by professor Mercedes Costa Garcia. This case illustrates negotiation examples as well as lessons to overcome prejudices and prior notions about the rules supposedly governing the relationships between clients and service providers.
Finally, the overall Best-Selling Learning Material Globally award was given to Depreciation, created by professors Nieves Carrera and Marco Trombetta. This material is an interactive tutorial which aims to clarify the key concepts of depreciation and take an in-depth look at the effects that different depreciation methods have on companies.
Congratulations to all the winning professors!
We are kindly inviting you to explore these award winning learning materials to see whether you can incorporate them to your class to be able to create more dynamic class experiences for your students.
