An app you can´t refuse, an interactive case study of IE Business School wins the EFMD Case writing Competition 2018

An app you can´t refuse, an interactive case study of IE Business School wins the EFMD Case writing Competition 2018

An app you can´t refuse, an interactive case study of IE Business School wins the EFMD Case writing Competition 2018
An app you can´t refuse, an interactive case study of IE Business School wins the EFMD Case writing Competition 2018

This year IE Business School Publishing repeats its successful performance on EFMD Case Writing Competition and once again wins the competition for the Euro-Mediterranean Managerial Practices and Issues category with an interactive case study: An App You Can´t Refuse authored by Prof. Guillermo de Haro and Guillermo Velasco.

This multimedia case study describes the situation of BigBangBox, a startup that creates edutainment apps and shows the strategy followed by them to launch previous products. This is used to analyze the options available for its upcoming launch: Mafia Business School.

You can find this case in our online catalog by clicking here.

We are very proud to congratulate the authors: Prof. Guillermo de Haro and Guillermo Velasco for this important and prestigious award, as well as all of IE’s community for this recognition as another sign of the quality of its learning materials.

IE Business School’s materials have been awarded before in this competition, some examples are MB & F, the Management of Creativity; ABB & Galindo: Winning the Peace parts (A) and (B); Rosa Vaño and Castillo de Canena; Al-Kadi Commerce & Industry and Novartis, Commercial Strategy for Success.