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  1. Beleza Natural: ¿La Coca-Cola del cabello? ofreciend … GE1-121

    The ‘Instituto Beleza Natural’ opened its first center in 1993, in Brazil. Over the course of 18 years BN has managed to transform itself into a very successful business with 11 beauty centers nationwide, more than 80,000 clients per month, annual revenues exceeding 60 million US dollars and with a workforce of over 1,300 employees. Beleza Natural (BN) has become very popular in Rio de Janeiro over the 2000 decade and is known as a beauty salon that caters to women who have a low income with high quality products that are scarce in their range, since BN applies an innovative treatment that transforms fizzy curly hair into softer and more moisturized hair whilst creating beautifully defined curls. And although BN seemed successful and with great potential, BN faces many open questions by the middle of 2011. In this case students are challenged to identify, analyze and resolve some of the challenges that the promotion of entrepreneurship faces in emerging economies; to develop innovative ways of thinking about existent public and private support that are often unnoticed; and build financial strength beyond conventional approaches.

    Academic Area:
    Entrepreneurship
  2. Principales conceptos sobre métodos cuantitativos DO2-129-M

    This is a series of videos that help students to understand the main concepts covered in the Quantitative Methods course. These videos are enhanced through the use of presentations and diagrams on an interactive whiteboard in order to simplify the understanding of the topics. The topics covered are the following:

    - Introduction to Probability
    - Conditional Probability and Bayes’ Theorem
    - Random Variables
    - The Normal Distribution
    - Sampling & Confidence Intervals
    - Hypothesis Testing

    Academic Area:
    Operations & Supply Chain Management
  3. Vidago, S.A. CF1-123

    Analyzes the accounting examination that Pluma Blanca Papadopoulos must face during her first period of an Executive MBA program. She has to analyze the case of VIDAGO S.A. by reviewing the initial and final balance along with its income statement.

    Academic Area:
    Financial Accounting
  4. GALVA DO1-147

    In this case we are faced with a business dilemma in which a company isn’t yielding the expected results and there is no clear and correct management of the managerial staff and employees perhaps as a result of the absence of the company’s owner or because of the financial crisis in 2011. Faced with this situation the owner must decide which road to take toward solving this problem.

    Academic Area:
    Operations & Supply Chain Management
  5. SALESFORCE.COM DE1-183

    Salesforce.com was listed by Forbes magazine as the fastest growing technology company, only surpassed by Google.

    This material analyzes the evolution of Salesforce.com during those 10 years of existence, and how they could develop their CRM applications, something that the big players of this sector such as Siebel Systems were not able to achieve with the same success. 

    Academic Area:
    Strategy
  6. Anthony Research CG1-104-M

    An interactive exercise which encourages students to explore alternative designs for a job cost system. After studying the current cost system of a company students will simulate alternative approaches and monitor the effects on costs and profits. The material is based around four exercises:

    - cost behavior and the classification of costs
    - job cost systems
    - tracing of additional costs
    - alternative allocation bases

    Through a series of questions (with feedback) students are encouraged to explore tracing different costs and allocation bases to make comparisons.

    Academic Area:
    Cost Accounting & Management Control
  7. The Fenway Engineering Co. GE1-127

    Sibling relations are always unique, but this case study portrays, from Duncan Fenway’s perspective, how these two brothers raised in an entrepreneurial home, with similar values, diverge completely in their education, but mainly in their way to manage the familiar venture Waltham. These different ways drive them and the company to a break point and a separation of their society.

    Academic Area:
    Entrepreneurship
  8. Business Intelligence SI1-131-M

    The main objective of this material is for students to understand both the structure of the business intelligence system and what it is used for through interactive graphs and animations. It covers the topics of Data warehouses and Online Analytical Processing (OLAP) within Business Intelligence systems.

    Given the multidimensional component of OLAP systems it is a difficult concept for students to understand and these interactive graphs and animations help them to fully understand these concepts in an entertaining way. Finally students will be able to see the effect of these systems on real businesses.

    Academic Area:
    Digital Technologies & Data Science
  9. Visión general del uso de herramientas en coaching e … RH2-138

    This material describes various tools that help accelerate the learning process of the coachee, focusing on the phases of diagnosis and self-knowledge, phase of unlearning to learn and the phase of action.

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
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