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  1. Introducción al Análisis Financiero a través de Rati … CF2-109-M

    Interactive technical note comprising a quiz and an exercise focusing on analyzing the ratios once they have been calculated.

    Using the hotel industry in general and the company NH in particular, students learn how to handle the basic ratios and perform a financial analysis. The exercises are self-corrected: the quiz is a web form and the final questionnaire is an Excel page which the students have to complete and then make a comparison with the competitor Sol Meliá.

    Furthermore, the case includes a glossary with definitions and formulas, a pyramid that classifies the ratios used, and a series of specific ratios used on this particular industry.

    Academic Area:
    Financial Accounting
  2. Valoración de empresas, un enfoque gráfico DF2-221-M

    This interactive tutorial describes in a very simple manner the four valuation methods: accounting method liquidation method discounting of cash flows and ratios. Using animations and graphs it shows what each of these methods measures focusing on the balance sheet.

    The last section of this tutorial is an exercise where students have to apply the four valuation methods for a fictitious company. The objective is for them to see a graphical comparison of the different values obtained under each one of the methods.

    This tutorial has been used successfully in undergraduate, graduate (in particular MBA, Masters in Finance and Masters in Management courses) and executive education level finance courses, both in online/blended and face-to-face formats.

    Academic Area:
    Finance
  3. Reflexiones sobre la gestión emprendedora GE2-134

    This technical note analyses the entrepreneur, its requirements and capabilities for success.

    Academic Area:
    Entrepreneurship
  4. Gobierno corporativo en la empresa familiar GE2-132

     This technical note explains the management and organization of family businesses, defining trough different roles, the ten rules for managing the relationship between family and company, the tools used, the usual situations that have to be faced, etc.

    Academic Area:
    Entrepreneurship
  5. Retos de negocio de la empresa familiar: Gestión emp … GE2-133

    This technical note is dedicated to the study of the phases and growth models of family businesses.

    Academic Area:
    Entrepreneurship
  6. Sownage: Ciberseguridad y Continuidad Empresarial SI1-139-M

    The case details events from April to June 2011 when an attack on the PlayStation Network (PSN) occurred. As a consequence of this incident the PSN systems shut down and personal information about users was stolen by hackers. Students will analyze the facts and then present action paths putting themselves in the role of a PlayStation team member in charge of the situation. They will also need to develop a business continuity plan for the future.

    The case has been developed as a simple multimedia tool with the information organized according to the different stakeholders and through a timeline of the attack. In addition to texts and images each chapter has a number of links that students can visit to delve deeper into their analysis.

    This case study is designed to be used at various levels. Versions of this case have been used at the, pre-experience MBA, the MBA, and the Executive MBA, and a blended Global MBA in the session dedicated to information security management.

    Academic Area:
    Digital Technologies & Data Science
  7. Centros deportivos AQA. Estrategias para reducir las … DO1-151

    Something is changing in the sport center sector, and AQA in the district of Hortaleza (Madrid) is no exception. It is necessary to add the changing habits of current clients to the increased drop in members - Clients now use the center more intensively, which is generating a saturation that is affecting the level of service. The management of the center is doing everything possible to counteract the dwindling number of members by gaining new memberships.

    AQA is a chain that manages eleven sports centers in Spain, all of which are under a government concession for operations. AQA’s closest competition in the district of Hortaleza is the various sport centers owned by other national and international chains. But there is another new player on the court: low cost sports centers.

    AQA’s CEO believes that, thanks to the launch of concrete steps to increase customer loyalty, now is the time to reorient itself.

    Academic Area:
    Operations & Supply Chain Management
  8. El rol de la seguridad de la información en el fraud … SI1-142

    This case deals with the issue of IT security that led to a case of fraud, carried out by one of its own employees who was able to get around almost all of the system controls, within the enterprise Société Générale. In this case the student will learn how to avoid these types of situations due to a lack of risk management in financial insitutions

    Academic Area:
    Digital Technologies & Data Science
  9. Las recetas de éxito de El Cosaco DF1-212

    Many businesses were affected by Spain’s financial crisis, restaurants not being the least of them. In this case, the student follows the story of Ángel, owner of a Russian restaurant located in the heart of Madrid, and his struggle to overcome the obstacles his restaurant was facing. In order to make his restaurant profitable again, he had to take into consideration a number of factors and develop a strategy that would allow him to continue offering the quality experience he was used to offering while adapting to a market whose landscape had changed dramatically over the past few years. In this case, the students will investigate calculating break-even points as a means of adjusting strategies in order to increase profits.

    Academic Area:
    Finance
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