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  1. Iberian Lifts, S.A. DO1-155

    Iberian Lifts is a manufacturer of elevators, which is experiencing a serious financial crisis. The shareholders—the founder’s sons—are selling their shares for a nominal €1 to their main supplier Nomo Electronics. The new owner of the company, Alberto Nogales, has appointed Lucas Alemany as managing director of Iberian Lifts. Up until this time, Alemany has been director of operations at Nomo Electronics.

    The morning after signing the share purchase agreement, Nogales is visiting the plant. During his tour of the factory, an incident involving two workers occurs which leads to their dismissal without any warning. The manager of that section is also fired for not carrying out orders.

    In the afternoon, Nogales leaves the factory to return to Nomo Electronics’ offices, situated in another city. Alemany remains as the top executive and is unsure about what will happen the following day with the union representatives regarding the dismissal of three colleagues. He is not sure if Nogales’s actions will increase the social tension in the factory even more, or, on the contrary, if it will facilitate the management of the changes to be made.

    This case is very well suited as a first approach to the case method for students, especially given its short and concise format.

    Academic Area:
    Operations & Supply Chain Management
  2. ABB y Galindo: Ganando la Paz (A) RH1-148-A

    The complexity of restructuring of large companies can hardly ever be ignored. ABB & Galindo brings up the dilemma of Esther, Human Resources director at the factory, when she is faced with the transition of a factory into a service center. This meant either relocating, retraining or letting go most if not all of the current workers, with the additional complication that even after the official announcement the factory still had to run for another 18 months. This case also has a part B.

    Academic Area:
    Human Resources | Negotiation
  3. ABB y Galindo: Ganando la Paz (B) RH1-148-B

    Part B of this case goes beyond the organizational problems of the restructuring described in part A, and addresses the personal situation, commitment and management of the emotions during the mentioned process. This part goes into details of how Esther decided to go above and beyond in many aspects to help resolve the personal situation of workers and managers alike with the best of all of their abilities.

    Academic Area:
    Human Resources | Negotiation
  4. Plan de Continuidad del Negocio SI2-106-M

    Problems and issues affecting companies occur both inside and outside the firm across all industries. Not being prepared to manage such issues is effectively setting up the company for disaster”. This technical note teaches students a practical framework that can be used for preventing issues that alter operations as well as to prevent or limit the impact of those issues that have already occurred on critical operations with the objective of reducing the risk of loss of business reputation or even closure.

    This technical note includes a framework for designing a Business Continuity Plan which can be used across all sectors and industries. The framework consists of five phases: Analysis Strategy Implementation Testing and Validation and finally Continual Maintenance. Each of these phases are explained in a practical manner and include the experiences of experts about how they designed the plan for in their company as well as the most critical factors that an organization must respond to for the correct management of issues.

    Academic Area:
    Digital Technologies & Data Science
  5. EL PROYECTO DEL EQUIPO DE ALTO RENDIMIENTO (A) CO1-266-A

    Albert Damon, new Managing Director of the Corporate Banking Division in an International Office of an important bank in London was very much convinced of the need of turning around the whole division dynamic if they were to have a minimum chance of getting the more than ambitious objectives for next year. He needed to do something soon, something relevant that would send a clear message of change to his team and to the rest of the organization. He wanted to turn a group of people into a High Performance Team (HPT). He had clear in his mind the kind of organization that he wished, the problem was how to get it.

    Academic Area:
    Organisational Behaviour
  6. EL PROYECTO DEL EQUIPO DE ALTO RENDIMIENTO (B) CO1-266-B

    Albert Damon, new Managing Director of the Corporate Banking Division in an International Office of an important bank in London was very much convinced of the need of turning around the whole division dynamic if they were to have a minimum chance of getting the more than ambitious objectives for next year. He needed to do something soon, something relevant that would send a clear message of change to his team and to the rest of the organization. He wanted to turn a group of people into a High Performance Team (HPT). He had clear in his mind the kind of organization that he wished, the problem was how to get it.

    Academic Area:
    Organisational Behaviour
  7. Entrar o no entrar: Internacionalización de Crowd2Fu … DE1-210

    The case describes the Crowdfunding Industry in the UK and how one of its leading companies, Crowd2fund, is trying to establish sustainable competitive advantages. The case also covers the decision of Crowd2fund about whether to internationalize their operations in Spain.

    It is an opportunity for learners to strategically analyze the company, its future, how to approach it through the lens of whether this is a Winner-Take-All market or not, and how its competitive advantages can be leveraged in the medium term to ensure its sustainability.

    In general terms, the case can be used to address platforms, their network externalities and the sustainability of competitive advantages.

    This case can be used in the second part of a Core Strategy course of the MBA once students have already seen the basics of Industry Analysis, Resources & Capabilities and traditional Generic Strategies

    Academic Area:
    Strategy
  8. Caso Loewe: Sostenibilidad y lujo durable DE1-209

    The case study describes the process of integrating the concept of sustainability into the operations of LOEWE. The leadership of the new CEO, Lisa Montague, is a key part of the process, as is a highly structured plan to measure and determine whether the process is moving forward. One remarkable aspect of the case is the Leather Crafts College initiative, a training centre open to people interested in developing this skill and who have passed a selection process coordinated by Getafe Council.  Having a pool of people who have become "artisans" is critical in the company´s plans for growth. 

    This case study is ideal to use with a group of students who have management experience. In addition, it is very suitable for use in an advanced level programme related to luxury or communication, when addressing issues related to sustainability. It also certainly fits into a CSR course, when dealing with CSR in more depth than simply as corporate philanthropy.
    On a Business, Government and Society course, the case is very useful for illustrating the application of Michael Porter's article: “Creating Shared Value”.

    The most appropriate time to position the case is midway through the course.

    Academic Area:
    Strategy
  9. La Internacionalización de una PYME. El caso de ACE … GE1-137


    The case describes the history of a SME that initially was operating only in Spain and had expanded providing service throughout the world. The case also allows us to understand which reasons were decisive kick-start the internationalization of the company. Two elements appear to explain the success of ACE. First, the very intensive use of computer tools and the internet from its origins and second, hiring of on-demand staff. These elements allowed a great reduction of costs and offered a wide variety of consulting services with a Lean Company structure.

    Even so, ACE, the company that became a worldwide reference in the provision of technical assistance services that works in more than 80 countries in all continents, has strategic dilemmas for the future; in particular, the case questions the models of growth and expansion in new markets.

    Academic Area:
    Entrepreneurship
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