Chevron Cracks a New Market: Hidraulic Fracturing in … DE1-206-I
The case chronicles Chevron´s fracking opportunities in Europe. The purpose of the case is to further students´ capacity to evaluate economic political and social risks/opportunities with limited data.Academic Area:Strategy
Sownage: Cyber security and business continuity SI1-139-I-M
The case details events from April to June 2011 when an attack on the PlayStation Network (PSN) occurred. As a consequence of this incident the PSN systems shut down and personal information about users was stolen by hackers. Students will analyze the facts and then present action paths putting themselves in the role of a PlayStation team member in charge of the situation. They will also need to develop a business continuity plan for the future.
The case has been developed as a simple multimedia tool with the information organized according to the different stakeholders and through a timeline of the attack. In addition to texts and images each chapter has a number of links that students can visit to delve deeper into their analysis.
This case study is designed to be used at various levels. Versions of this case have been used at the, pre-experience MBA, the MBA, and the Executive MBA, and a blended Global MBA in the session dedicated to information security management.Academic Area:Digital Technologies & Data Science
Do you fear an analytics-driven competitor? You shou … SI1-156-I
Do you fear an analytics-driven competitor? This case explains why you should by discussing how companies blend analytics as part of their competitive advantage to become much stronger players. Firstly, readers are introduced to terms referring to the qualities of an analytics-driven competitor such as information-based strategy, evidence-based decision, analytics and big data. Then, the case looks at the three types of companies that are competing in analytics: companies with analytics as a core competitive advantage, companies that blend analytics with their previous competitive advantage, and startups that have a serious commitment to analytics. It also delves into different types of models such as rule models, formula models, tree models, risk management credit scoring, market mix modelling and social scoring and the model development process. The case wraps up by emphasizing that “you should fear analytics-driven competitors because they are simply becoming leaders in every field nowadays.”Academic Area:Digital Technologies & Data Science
Sownage: Cyber security and business continuity SI1-139-I
This case details the events that took place from April to June of 2011, when the PlayStation Network (PSN) servers were hacked. As a result of this incident, PSN’s servers went down and its users’ personal information was stolen. Students should analyse the facts and then present alternative plans of action, putting themselves in the shoes of the team that PlayStation delegated to handle the situation. They should also present a plan for a long-term business continuity strategy.Academic Area:Digital Technologies & Data Science
Providing quality health care under budget constrain … EC1-131-I
Minister of Health Vicent Cremades finds himself faced with the daunting task of meeting rising health care needs with reduced funding from the government in Spain’s coastal autonomous community of Valencia. With a population of over five million with 17.5% aged over 65, hospitals were already at capacity and in need of improvements. Forced to find solutions, Cremades considers the private sector as a solution to provide part or all of the health care services needed. In this case, students will look into PPPs (Public-Private Partnerships) as a potential solution to this dilemma and decide which model would best suit the particular needs of the Valencian people.Academic Area:Economic Environment & Public Affairs
white nights CG1-144-I
In this practical case, students are presented with the challenge of evaluating the financial viability of an event for an art exhibit. Students are asked to determine the viability of the event given data, perform a break even analysis, calculate the maximum profit that can be generated, and consider the impact of segmenting the market based on ticket prices. This case serves well for putting general management accounting concepts into practice and gives students the opportunity to interpret analysis in a meaningful way.Academic Area:Cost Accounting & Management Control
Starting up RGS GE1-133-I
The RGS case is designed to stimulate discussion about the early stages of the venture creation process, where the venture opportunity relates to the commercialization of a novel technology discovered at the Universitat Pompeu Fabra in Barcelona, Spain. The case examines the cultural, personnel, technological and market issues relating to the choice of the appropriate commercialization strategy. The main protagonist is Paul Verschure, a professor and leader of the research center called SPECS (Synthetic, Perceptive, Emotive, and Cognitive Systems). Paul must weigh numerous risks and rewards, and assess whether the institution, inventors and potential investors are well matched for the creation of a new venture.Academic Area:Entrepreneurship
Porsche AG. Beyond the limits of Luxury? DE1-204-I
The case focuses on the two new models Porsche introduced in late 2013 which, interestingly enough, would become the most expensive (918) and the most affordable (Macan) Porsches to date. This was a new strategic challenge for Porsche as growing the company´s business in two new areas, (the high-end and low-end of the market) represented both a good growth opportunity, but also a major strategic challenge. The case has been designed for the elective course "Luxury Strategy" at IE Business School. Within this course, the case covers the session dedicated to growth management and more particularly, discusses a key strategic issue for luxury firms: the tension between growth and exclusivity.Academic Area:Strategy
Mobivery is a company dedicated to designing, developing and selling apps. The company had 40 employees and a revenue of 1.8 millionn euros by 2012.
Three partners founded Mobivery in May 2008. The technology of the new iPhone was not out, but these three people who worked for the same company and were linked to the technology sector saw the coming revolution. They knew that the “apps” were going to be disruptive and they would change the rules of the market. The iPhone would change how people used the mobile phone.
At the beginning, they had more questions than answers. However, they knew a business opportunity existed.
The iPhone 3G launched and changed the technological world in June of 2008. It appeared in Spain a month later. Mobivery was ready for the challengeAcademic Area:Human Resources