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  1. Customer Lifetime Value MK4-109-I-M

    This multimedia documentation introduces the concept of Customer Lifetime Value (CLV). It contains two interactive calculators (average input scenarios and flexible input scenarios) for making calculations showing the results numerically and through interactive graphs.

    It includes some exercises that allow students to practice as well as a video from the author with an introduction and an explanation of the theory.

    Academic Area:
    Marketing & Communications
  2. Evolución del precio del petróleo EC1-115-M

    This case is designed to introduce students to the basic tools of supply and demand and to observe and predict how they operate in a real market that is constantly grabbing headlines: the global petroleum market. The analysis of this interactive multimedia case is based around those events that have affected the price of oil from 1970 to 2013.

    Students will be presented with a series of historical events that affected the price of oil on the world market. They study each of these and then predict the effects on price by shifting the curves on the traditional supply and demand model.

    The World Oil Prices interactive exercise has been used successfully across a range of masters programs, from Masters in Management through to MBA and executive programs. The material would be suitable for both undergraduate and postgraduate economics courses, once the initial supply and demand theory has been grasped.

    Academic Area:
    Economic Environment & Public Affairs
  3. ENTEL PCS (B) DE1-148-B-I-M

    This interactive multimedia case describes the launch of Entel's mobile telephony service in Chile. Both fixed-line and mobile telecommunications are described in detail through walkthrough examples whilst an interactive exercise allows students to analyze the industry using both the four pillars of communication model and Porter's model.

    The case is also accompanied by a Part B which discusses the events shortly after the launch of the mobile service in Chile. Both parts have a video section which include interviews with the CEO and Chief Engineer of the company amongst others.

    Academic Area:
    Strategy
  4. Leadership perception around the world CO2-310-I-M

    This tutorial introduces six dimensions of leadership found across the world some which are highly regarded in all cultures and some which are associated as undesirable in certain countries.

    The students will be asked to compare these dimensions across countries and cultures and estimate which are higher than others to gain a sense of understanding for how expectations and prototypes for leadership differ around the world.

    Academic Area:
    Organisational Behaviour
  5. ENTEL PCS (A) DE1-148-A-I-M

    This interactive multimedia case describes the launch of Entel's mobile telephony service in Chile. Both fixed-line and mobile telecommunications are described in detail through walkthrough examples whilst an interactive exercise allows students to analyze the industry using both the four pillars of communication model and Porter's model.

    The case is also accompanied by a Part B which discusses the events shortly after the launch of the mobile service in Chile. Both parts have a video section which include interviews with the CEO and Chief Engineer of the company amongst others.

    Academic Area:
    Strategy
  6. Cónicas AR2-003-M

    This multimedia documentation develops the topic of conic sections. Diverse examples of the use of conic sections in architecture are shown as well as many interactive exercises and various animations that allow students to practice the theory studied and help in their understanding.

    This multimedia documentation is made up of the following sections: the circumference ellipse parabola and hyperbola.

    Academic Area:
    Others | Architecture
  7. Conic Sections AR2-003-I-M

    This multimedia documentation develops the topic of conic sections. Diverse examples of the use of conic sections in architecture are shown as well as many interactive exercises and various animations that allow students to practice the theory studied and help in their understanding.

    This multimedia documentation is made up of the following sections: the circumference ellipse parabola and hyperbola.

    Academic Area:
    Others | Architecture
  8. Abadía Retuerta Winery DE1-118-I-M

    Abadia Retuerta is an interactive multimedia case about a prestigious winery, which is part of the Novartis Group. The winery tries to link traditional wine making philosophy with new technologies.

    The multimedia case analyzes the international wine market and tries to explain, with the help of videos and diverse data samples, the differentiation strategy of one of the most exceptional winemakers in Spain.

    Academic Area:
    Strategy
  9. Mentoring RH1-134-I-M

    This interactive case presents diverse experiences of formal mentoring as experienced by IE students and mentors that have participated in mentoring programs at IE Business School.

    This case will encourage both mentees and mentors to reflect on each of the stages of the mentoring process. In this way they will be able to use and apply the questions posed the different examples shown the exercises (with feedback) and the interviews in their own mentoring processes.

    Academic Area:
    Human Resources
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