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  1. BBVA SI1-126-M

    BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the bank’s Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company's strategy.

    This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey as well as to consider the challenges that this plan may bring in the future.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  2. Turrones del Mediterráneo (A) DF1-138-A-I-M

    In this practical case students assume the role of Finance Manager of the Turrones del Mediterráneo company. Students will work through three sections completing the following tasks: the monthly forecasts of the profit and loss account and the balance sheet the analysis of the working capital and the preparation of the cash budget.

    The three parts of this multimedia documentation can be studied individually or together in sequence. Each section contains downloadable Excel files with templates.

    Academic Area:
    Finance
  3. Carrera y Carrera SI1-123-M

    Carrera y Carrera is an interactive case about the implementation of an ERP system in a company devoted to traditional jewelry and involved in a process of modernization and internationalization. The case describes the steps of an ERP implementation showing the production process of a piece of jewelry by means of videos and allows the student to simulate the decision making process during an ERP implementation in an interactive exercise.

    The case targets MBA students in the subject of Information Systems & Technologies, related to ERPs, professionals of Information Systems and Technology Programs, as well as students of Programs of the Luxury Sector or Family Business.v

    Academic Area:
    Digital Technologies & Data Science
  4. Turrones del Mediterráneo (C) DF1-138-C-I-M

    In this practical case the student assumes the role of Finance Manager of the Turrones del Mediterráneo company. Students will work through the three parts by completing the following tasks: the monthly forecasts of the profit and loss account and the balance sheet the analysis of the working capital and the preparation of the cash budget. The three parts of this multimedia documentation can be studied individually or together in sequence. Each section contains downloadable Excel files with templates.

    Academic Area:
    Finance
  5. Novartis. Commercial Strategy for Success MK1-138-I

    This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises: The first exercise Launch of Exforge in Spain and the second Launch of Rasilez Galvus & Eucreas in Spain. In both exercises students have to plan the commercial and promotional strategy for these new products as well as for those already existing already in the market.

    Academic Area:
    Marketing & Communications
  6. Caso España EC1-001-M

    This interactive case describes the main problems of the Spanish economy between 1973 and 2010 setting the context for students to analyze the solutions provided by the different governments in power. It includes significant multimedia materials (photographs audio clips of speeches and interviews newspaper headlines graphs and tables) and related texts. There are also interactive graph which can be created based on students’ choices enabling them in this way to compare key economic indexes at specific times.

    Academic Area:
    Economic Environment & Public Affairs
  7. The battle for Endesa (B) DE1-155-B-I

    The two-part “Battle for Endesa” case study exposes students to one of the fascinating takeover battles in Europe that had. Over an 18-month period, four different European companies (Gas Natural, E.ON, Acciona, and Enel) from three different countries (Spain, Germany, and Italy) made hostile bids for Endesa, Spain’s leading electricity utility. From the first day to the last, the takeover battle was heavily politicized with multiple regulatory agencies, ministries, European governments, and EU institutions weighing in at different times. The episode also unfolded prominently in the public with journalists in different countries and from different vantage points tracking events. Besides management issues related to corporate governance, mergers and acquisitions, competition policy, utility regulation, and public relations, the case touches on issues of sovereignty, national pride, regional cleavages, cultural sentiments, separatism and the debate over market-oriented reforms and cross-border economic integration in Europe.

    Since the case has multiple intriguing angles, it lends itself to use in different programs and classroom settings. It was initially developed for use in the Business, Government & Society course in the full-time MBA program at IE Business School and has become a staple of the course. However, the case could equally be used in a course on general management, strategic management, or stakeholder management, or any course dealing with energy, regulated industries, mergers and acquisition, industrial policy, or doing business in Europe. 

    Academic Area:
    Strategy
  8. Novartis, commercial strategy for success MK1-138-I-M

    This interactive case was developed so students learn and put into practice their knowledge of developing a business strategy and sales plan. The case presents two interactive exercises which simulate students’ proposed business strategy for facing the commercial challenges the Spanish company Novartis faced in 2008.

    The first exercise corresponds to the launch of Exforge in Spain and the second exercise to the launch of Rasilez, Galvus y Eucreas. In both exercises, the student should plan his/her business strategy for these new products as well as those that already existed on the market. At the end of the exercise, the student will obtain numerical results and graphs of the obtained sales, profitability of the strategy, Share of Voice among others.

    Academic Area:
    Strategy | Marketing & Communications
  9. Novartis, estrategia comercial de éxito MK1-138-M

    This interactive case was developed so students learn and put into practice their knowledge of developing a business strategy and sales plan. The case presents two interactive exercises which simulate students’ proposed business strategy for facing the commercial challenges the Spanish company Novartis faced in 2008.

    The first exercise corresponds to the launch of Exforge in Spain and the second exercise to the launch of Rasilez, Galvus y Eucreas. In both exercises, the student should plan his/her business strategy for these new products as well as those that already existed on the market. At the end of the exercise, the student will obtain numerical results and graphs of the obtained sales, profitability of the strategy, Share of Voice among others.

    Academic Area:
    Strategy | Marketing & Communications
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