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  1. Lanzaderas de empleo y emprendimiento solidario. Cas … (A) GE1-139-A

    Case A describes the origins and functioning of LEES in 2013. This is a program launched by José María Pérez González, a Spanish social entrepreneur, in order to address the problem of unemployment in Spain. Mirroring his former social enterprise (Fundación Santamaria La Real), for which he had been nominated Ashoka fellow in 2008, the LEES are a series of accelerators aimed at the unemployed. Designed to make up for the shortcoming of governmental employment policies, where unemployed are passive and isolated, the LEES program follows a holistic approach that fosters the proactiveness of individuals, leverages their skills and increases their visibility. It adopts a collaborative, supportive model, based on people and their capacity for teamwork. Participants in the accelerators organize their activities for an average of 6 months and are led by a coach. The program also strives to involve most actors of the society (municipalities and governmental institutions, private local firms, NGOs, individual volunteers, local training centers, co-working or entrepreneurship centers, universities, etc.) into shaping a global solution to unemployment. Although they are overseen by the LEES central office, accelerators function as quasi-autonomous entities and take up the roles of project management, maintenance, student selection and appointment of functional committees.

    Academic Area:
    Entrepreneurship
  2. Supermercados Isleños, S.A. DF1-217

    In a rainy day of February, Antonio Gómez, General Manager and shareholder of  Supermercados Isleños, S.A. (SISA) was trying to organize his ideas, develop arguments and draw conclusions to be able to defend his new and ambitious strategy for the company at the next meeting of the Board of Directors. While he stared at the rain beating down against his windowpane he tried to concentrate on the facts....  This case study describes, from the point of view of the General Manager, the alternatives SISA is facing in order to ensure its survival. 

    Academic Area:
    Finance
  3. Ethiopia: Life at the base of the pyramid EC1-132-I-M

    This multimedia case tells the story of three groups of IE International MBA students who embarked on volunteer and research projects in Ethiopia. The first phase involved students staying and working in an NGO in Dilla whilst researching the three pillars of poverty: health nutrition and education. The second stage will look at the opportunities to do business in Ethiopia and the final phase plans to focus on attracting foreign investment to the country.

    The students' experiences are brought to life through images and video interviews. The conclusion section for the first phase considers whether NGOs can solve the problems in Ethiopia and possible solutions to the poverty trap.

    Academic Area:
    Economic Environment & Public Affairs
  4. A radical innovation in the sky: aviation capital en … MK1-154-I

    Aviation Capital Enterprise (ACE) is a Canadian Company that is planning to launch a radical innovation in the air transport industry: a hybrid airship that is like a "blimp" that offers large capacity transportation capability with significant fuel economy and reduced operating costs. Hybrid Airships can operate from existing infrastructure or with no infrastructure as they can take off and land in almost any location, and they require considerably less fuel than traditional transport options. ACE needs to define a Marketing Strategy and put together a Marketing Plan to launch this radical innovation.

    Academic Area:
    Marketing & Communications
  5. Rogers Stirk Harbour and Partners RH1-147-I-M

    This interactive multimedia case describes the story of the redundancy process carried out by the architectural studio, Rogers Stirk Harbour and Partners, at the beginning of 2009. The case focuses on how this important studio, which was well-known for having a closely knit, employee-orientated culture, managed this process. The case begins with an introduction to the studio before moving on to hear the reasons of the partners for having to make redundancies. The final section of the case includes an interactive exercise in which students must make recommendations about how the company should manage the process. A dedicated professor's page, which can be shown in class, analyzes the results of the student exercise and also includes a full reaction to the process through various video interviews with employees.

    This case lies within the field of Human Resources Management and is fit to be used in such courses across all kinds of postgraduate programs. To date, it has been used successfully in MBA, Executive MBA, Executive Education courses and other management programs. 

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
  6. Rogers Stirk Harbour and Partners RH1-147-M

    This interactive multimedia case describes the story of the redundancy process carried out by the architectural studio, Rogers Stirk Harbour and Partners, at the beginning of 2009. The case focuses on how this important studio, which was well-known for having a closely knit, employee-orientated culture, managed this process. The case begins with an introduction to the studio before moving on to hear the reasons of the partners for having to make redundancies. The final section of the case includes an interactive exercise in which students must make recommendations about how the company should manage the process. A dedicated professor's page, which can be shown in class, analyzes the results of the student exercise and also includes a full reaction to the process through various video interviews with employees.

    This case lies within the field of Human Resources Management and is fit to be used in such courses across all kinds of postgraduate programs. To date, it has been used successfully in MBA, Executive MBA, Executive Education courses and other management programs. 

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
  7. Launching the tesla model X in the U.S.A.: From word … MK1-153-I

    At the begining of 2015 Tesla Motors was launching its new Tesla Model X, a full-electric car defined as an sport-utility vehicle (SUV). The marketing team of Tesla Motors had to put together a Marketing Plan to  launch Model X and they are questioning if Tesla should do a marketing  campaign based on word of mouth as they have done with their previous models or if Tesla should develop a mass marketing campaign to launch the new Tesla Model X.

    Academic Area:
    Marketing & Communications
  8. SADARA’S SUKUK: A ROAD MAP TO SHARI’AH COMPLIANT PRO … DF1-213-I

    This case is about Shari’ah compliant project financing in Saudi Arabia. It introduces the four categories of Islamic Finance which are Islamic banks, takaful, Shari’ah compliant asset management and sukuk by providing the definition, history and a summary of each one. It delves into sukuk by describing how a company called Sadara sought out financing and decided to tap into the sukuk market in Saudi Arabia. Students learn about the structure of the sukuk and are introduced to new concepts and vocabulary such as musharaka, istisna and ijara. The case wraps up by describing some of the challenges of using sukuk to help finance large-scale projects.

    Academic Area:
    Finance
  9. I Laugh You: Lebanon Entrepreneurial Emergence in th … GE1-135-I

    I Laugh You is an emerging venture in a politically unstable economy. The venture started informally in 2011 and obtained juridical personality in 2012. Founded by Sabine Jizi, a young 23 years old girl who transformed her hobby into a venture, the company took off in a very fast and successful way.

     Very soon, however, Sabine would face the challenge of being a business founder. Is the business sustainable? Did the venture develop as it should? What could have been done better in these first years? Will Sabine be able to correct the venture's course?

    Academic Area:
    Entrepreneurship
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