Caso España EC1-001-M
This interactive case describes the main problems of the Spanish economy between 1973 and 2010 setting the context for students to analyze the solutions provided by the different governments in power. It includes significant multimedia materials (photographs audio clips of speeches and interviews newspaper headlines graphs and tables) and related texts. There are also interactive graph which can be created based on students’ choices enabling them in this way to compare key economic indexes at specific times.Academic Area:Economic Environment & Public Affairs
Contabilidad y finanzas DF2-138-M
This tutorial questions the validity of profits as a financial measurement preferring instead the analysis of cash flows as a more precise measurement of the health of a company. The cash variance statement is presented to students and serves to develop key definitions such as the free cash flow from operations amongst others.
The material includes a variety of interactive exercises as well as a simulation where the investment and financing decisions of a company are analyzed. Professor Javier Vega provides an introduction to the material through videos and helps to clarify the main concepts.Academic Area:Finance
Iberia Líneas Aéreas DE1-161-M
This interactive case analyzes the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market specifically in Barcelona. The case presents different options that students must evaluate.
It describes the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the model used by Iberia) and the one that the low cost airlines use.
This case is designed for a Competitive Strategy course, especially for MBA. The case mainly serves to analyze the cost advantage, discuss the design of the strategy when the environment’s characteristics change and practice the identification and evaluation of strategic alternatives. It is a case that can be useful as a summary of the first part of the course on Competitive Strategy.Academic Area:Strategy
Turrones del Mediterráneo (A) DF1-138-A-M
In this practical case students assume the role of Finance Manager of the Turrones del Mediterráneo company. Students will work through three sections completing the following tasks: the monthly forecasts of the profit and loss account and the balance sheet the analysis of the working capital and the preparation of the cash budget.
The three parts of this multimedia documentation can be studied individually or together in sequence. Each section contains downloadable Excel files with templates.Academic Area:Finance
Turrones del Mediterráneo (C) DF1-138-C-M
In this practical case the student assumes the role of Finance Manager of the Turrones del Mediterráneo company. Students will work through the three parts by completing the following tasks: the monthly forecasts of the profit and loss account and the balance sheet the analysis of the working capital and the preparation of the cash budget. The three parts of this multimedia documentation can be studied individually or together in sequence. Each section contains downloadable Excel files with templates.Academic Area:Finance
Estilos de control de gestión CG2-123-M
This interactive technical note allows students to learn about how different companies confront the challenge of management control. Managers of six different companies answer the same basic questions providing different points of views and solutions. A questionnaire helps students reflect on the different sectors indicators processes and structures.Academic Area:Cost Accounting & Management Control
Gráfica de un mercado en competencia perfecta EC2-109-M
This interactive tool explains the adjustment in short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits losses prices and exchanged quantities.
The documentation includes graphs with explanations of the shifts as well as exercises with feedback.Academic Area:Economic Environment & Public Affairs
Valor del cliente en el tiempo MK4-109-M
This multimedia documentation introduces the concept of Customer Lifetime Value (CLV). It contains two interactive calculators (average input scenarios and flexible input scenarios) for making calculations showing the results numerically and through interactive graphs.
It includes some exercises that allow students to practice as well as a video from the author with an introduction and an explanation of the theory.Academic Area:Marketing & Communications