Plan de Medios MK2-136-M
This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.
Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.Academic Area:Marketing & Communications | Negotiation
Multimedia case that analyzes the online sales strategy of Mango. This case covers the strategy since the company started the e-commerce campaign in 2000 up until 2008.
This case contains a series of interactive graphs that explain what e-commerce is and the impact it can have on the P&L of a company especially in the retail sector. It also includes a "did you know?" that describes the use of e-commerce platforms in different sectors.
Videos of Mango managers discussing the decisions they took before and after the implementation of the online strategy complement the material.
The case can be used in different areas (Information Systems & Technologies, Strategy, Marketing, Operations) as well as specialized electives such as e-commerce. It is used to provide an overview and introduction on the steps before defining a strategy and e-commerce with international reach as well as a first approximation to the areas included in this strategy and the efforts required for optimal development.Academic Area:Digital Technologies & Data Science
Comunicación estratégica del Festival del film Locar … CM1-003-A-M
Strategic Communication at Locarno Film Festival is an interactive multimedia case that focuses on the prestigious film festival and in particular the repositioning of the event’s image from the year 2006.
This repositioning is studied through video interviews examples of the activities implemented and interactive exercises.Academic Area:Marketing & Communications
R y la organización del siglo XXI RH1-139-M
The multimedia case R and the Organization of the XXI Century tells the story of the Galician telecom company R from its beginnings until the year 2009. It is focused on the HR management model which is based on management by happiness.
Students are able to complete different tests about personal and work satisfaction and get firsthand insight into coaching and the selection process from a happiness perspective. It is possible to relate R's HR management model with their own work life.Academic Area:Organisational Behaviour | Human Resources
¿Coste o Gasto? CG2-124-M
Cost or Expense? is an interactive technical note with the overriding objective of clarifying the concepts of costs and expenses in a company. The documentation is based around a decision-making diagram which attempts to structure the classification process.
An exercise section is included in which students can test their knowledge classifying elements for different types of companies. The material also includes a game where the student competes against the clock.Academic Area:Cost Accounting & Management Control
El balance de situación CF2-112-M
The Balance Sheet is an interactive tutorial which describes the different parts of this important financial statement.
An infographic shows the different parts of the balance sheet in a step-by-step manner whilst two exercises with various questions and short explicatory animations complete the introduction.Academic Area:Financial Accounting
Al-Kadi Commerce & Industry DO1-127-M
The case presents the problems that the Al-Kadi Truck & Trailer Parts Division was facing related to its operations and stock management. In addition in Saudi Arabia where the case takes place the auto parts sector was also changing. The student has to re-plan the logistics strategy of the company choosing from a centralized or a decentralized strategy.
To be able to plan the new strategy the case provides information about the company's current strategy the problems it is facing the sector the country and the market. Interviews with one of the executives animations of the company's distribution model and detailed informative maps of Saudi Arabia will help students to make their decision about the future logistic and operations strategy.
The case can be used as part of a Supply Chain or Operations Management core or elective course to discuss issues associated with the design of inventory systems and networks. It can be used in master programs such as MBA, Master in Management, Master in Operations Management, etc or degree / university level students who have some previous knowledge on supply chain issues and logistics, as well as in executive education programs.Academic Area:Operations & Supply Chain Management
Estructura óptima de capital DF2-161-M
This interactive tutorial explains the concept of the optimal financial mix. Through animations interactive graphs and very simple exercises students will understand and apply this concept.
At the end of the tutorial a practical multimedia case is included where students must find the optimal financial mix for maximizing the value of the investment projects.Academic Area:Finance
BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the bank’s Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company's strategy.
This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey as well as to consider the challenges that this plan may bring in the future.Academic Area:Digital Technologies & Data Science | Innovation