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  1. The United States Economy EC1-108-I-M

    This multimedia case considers the development of the U.S. Economy up until 2005 detailing its achievements and shortfalls. It charts the history of the country and attempts to simulate the power of the nation on the rest of the world.

    The case is separated into three main areas: an in-depth country analysis detailing key economic indicators and their progress an interactive timeline charting the history of the U.S. and a simulator which aids in the discussion of the effects of the U.S. economy on the rest of the world.

    Academic Area:
    Economic Environment & Public Affairs
  2. Depreciation CF2-104-I-M

    This is an interactive tutorial which aims to clarify the key concepts of depreciation and take an in-depth look at the effects that different depreciation methods have on companies. Through the use of a calculator students can calculate the depreciation schedule visualizing the results graphically and then compare how changes in the useful life and residual value affect depreciation expense.

    This interactive tutorial consists of five sections:&nbsp

    - A general depreciation theory test
    - A methods test looking at how different depreciation techniques can affect a company&rsquos financial statements
    - A flexible depreciation calculator accompanied by two reflection exercises
    - A detailed case analysis focusing on net income effects and cash flow
    - A real-world example section analyzing the depreciation strategies of different companies.

    Academic Area:
    Financial Accounting
  3. Mathematics and Finance DF2-122-I-M

    This interactive tutorial allows students to understand several important financial concepts such as the present value the future value interest and time amongst others. It shows the relationship between these concepts and how to calculate each.

    In order to reach this objective charts with definitions and equations interactive graphs and exercises are included.

    Academic Area:
    Finance
  4. The U.S. Economy: A case study EC1-108-I

    Beyond a doubt, the United States raises stronger passions and more defined opinions than any country in the world. Whether it is because of its economic success, its role as a military superpower, its predominant position in world events, its impact on world cultures through the entertainment industry, or for other reasons, nearly everyone appears to have an opinion regarding the U.S. And these opinions are often poorly informed.

    This case attempts to fill the gap in information on the U.S. by giving a quick historical introduction and a broad modern-day approximation to the world’s largest economy. It addresses many of the stereotypes popularly associated with the U.S. and provides data to critically evaluate these stereotypes. The discussion will inevitably lead to the rejection of many popular stereotypes, both popular and negative, and to a deeper understanding of the strengths and weaknesses of the world’s economic giant and business leader.

    Academic Area:
    Economic Environment & Public Affairs
  5. Paradores MK1-121-I-M

    In this interactive case students take on the role of marketing director of Paradores during a time of uncertainty regarding the hotel chain's future. After reviewing information surrounding the current industry climate students must develop the marketing plan for the following year.

    The material emphasizes the decisions that must be taken when developing a marketing plan. The student is guided through the initial stages segmentation of the market differentiation and positioning before having to select appropriate marketing actions for the four P's.

    Academic Area:
    Marketing & Communications
  6. Sky wars: The Airbus-Boeing controversy EC1-104-I

    This case is about the “war” between Boeing Co. and Airbus S.A.S., the most important aircraft manufacturers in the global market. They are accusing one another of receiving illegal financial support and have lodged a complaint with the WTO. 

    Students are given background information about each company, the aerospace industry in general and the dispute itself. They are also provided with a summary of the facts of the case where each company’s complaint is broken down. Lastly, they are given a text explaining the GATT/WTO prohibition on subsidies. Using all of this information, students must put themselves in the shoes of the WTO tribunal and make a decision about the case.

    Academic Area:
    Economic Environment & Public Affairs
  7. France Vichy Cosmetics: Blog or not to Blog? SI1-104-I

    On May 20th 2005 Delphine, product manager forVichy’s French subsidiary perhaps had one of her worst days professionally speaking. She had to present public apologies to her clients for the false blog created due to the launching of a new anti-aging cosmetic product.

    Soon, it became a scandal of mass proportions and it appeared on main French newspapers.  This is why the top management ofVichyFrancehad to make plans for a response strategy.  The question now was to know if they should act nationwide using traditional communication methods or new methods. Or simply just let some time go by for the problem to be forgotten.

    What to do with the blog then?

    Academic Area:
    Digital Technologies & Data Science
  8. Economic policy simulator EC1-022-I-M

    Beginning with the details of an unnamed country this interactive exercise lets students combine various economic policies to analyze their future impact (in the following two years) on the main macroeconomic indicators. The results and feedback given to students are expressed numerically and graphically.

    Students also have access to the results of the combination of policies used throughout the exercise so that they can be compared. Said results can be printed for subsequent discussion.

    Academic Area:
    Economic Environment & Public Affairs
  9. WORKCENTER GE1-102-I

    This case analyzes the trajectory of Workcenter SGD, a Spanish company that offers digital reprography services, from the time of its founding in 1998 up to the beginning of 2005. By that time, the company had surpassed the first growth phase and was confronting important issues concerning its medium and long-term future.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
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