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  1. Digital Marketing Tools MK2-104-I-M

    Digital Marketing Tools is an interactive tutorial which introduces students to the most important techniques of online marketing. An interactive infographic shows the different areas of marketing and their applications in the digital world.

    A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments from the author complements the tutorial and gives it a personalized point of view.

    Academic Area:
    Marketing & Communications
  2. Moment of a force AR2-002-I-M

    Multimedia documentation that develops the concept of movement of a force. Several examples exercises applied to architecture and different animations are included so that students can learn and practice this concept of physics.

    The last section has been developed as a challenging game students have to make the calculations for the construction of a slanted building making sure that its foundations can resist the movement produced by wind and the building’s weight.

    Academic Area:
    Others | Architecture
  3. Banesco Banco Universal. DO1-110-I

    Between 1992 and 2005, Banesco Banco Universal experienced sustainable and inexorable growth within Venezuela’s complex financial and banking market. Venezuela had weathered several political, social and economic crises over the last fifteen years. The vision of its founders Juan Carlos Escotet and Luis Xavier Lujan had been a key driver for the Bank’s success. However, after thirteen years of good decisions and results, Banesco was now a large and complex organization and was starting to show certain weaknesses that needed to be addressed by reviewing management and innovation processes to date. 

    In 2005, the Bank was in a situation in which it was able to launch a number of initiatives and projects designed to leverage strategic objectives. The demand for projects, however, was bigger than the Bank’s capacity to implement them, and it did not seem capable of prioritizing them.

    Academic Area:
    Operations & Supply Chain Management | Innovation
  4. Masters Series Madrid DO1-111-I-M

    The Masters Series Madrid multimedia case has been developed as a simulation where students take the role of project manager of this sporting event. Their responsibility is to prepare a successful tournament by the inauguration date whilst ensuring profitability and high notoriety in global media. Students will develop their Gantt diagram (planning) and later manage the development of the project. In this way they will learn about project management and have the opportunity to put it into practice.

    This multimedia case has a wide range of supporting resources such as video interviews with tournament executives who discuss the event its planning process and key activities construction videos of the different areas and many photos of the development stages and operations.

    Academic Area:
    Operations & Supply Chain Management
  5. Introduction to Financial Accounting CF2-107-I-M

    Through this interactive tutorial students will develop a solid understanding of the fundamentals of financial accounting. A series of videos animations and charts will guide students and interactive exercises will test their knowledge.

    This introduction to the world of financial accounting contains four theory sections as well as a final practical example where students work through different preparation stages with the objective of producing the financial statements for a company.

    Academic Area:
    Financial Accounting
  6. A “DECLARATION OF INDEPENDENCE” AT PEREZ-LLORCA DE1-116-I

    Written for law graduates in a postgraduate law program. Requires extensive knowledge of the legal sector and knowledge of many topics. Covers an in-depth analysis of the firm’s situation.

    Academic Area:
    Strategy | Human Resources | Marketing & Communications | Others | Law
  7. The Cost of Capital DF2-141-I-M

    This multimedia tutorial teaches students how to calculate the weighted average cost of capital (WACC). It also shows interactive graphs where the students can analyze the effects of equity beta asset beta and the financing mix of the company on the WACC and the NPV. These graphs are complemented by several exercises.

    At the end of the tutorial a simple practical case about the correct procedure to use for calculating the WACC when a company is going to float on the stock market is included. This section is complemented by links to websites where the financial information needed to complete the exercise can be found (equity betas from different sectors and their financing mix).
    .

    Academic Area:
    Finance
  8. Anthony Research CG1-104-I-M

    An interactive exercise which encourages students to explore alternative designs for a job cost system. After studying the current cost system of a company students will simulate alternative approaches and monitor the effects on costs and profits. The material is based around four exercises:

    - cost behavior and the classification of costs
    - job cost systems
    - tracing of additional costs
    - alternative allocation bases

    Through a series of questions (with feedback) students are encouraged to explore tracing different costs and allocation bases to make comparisons.

    Academic Area:
    Cost Accounting & Management Control
  9. Bonds: Long-term Liabilities CF2-105-I-M

    This tutorial contemplates the use of bonds as financial instruments. Through the use of a depreciation calculator and a practical case example students will analyze depreciation schedules and journal entries in order to better understand this financing option.

    This tutorial is separated into four sections:

    - a photo example of a bond certificate detailing the important elements
    - a test with multiple choice questions reflecting upon both the time value of money and bond theory
    - a bond calculator allowing for the calculation of bond depreciation schedules and associated journal entries
    - a focus on bonds from the investor&rsquos perspective rather than that of the issuer

    This case has been used successfully in undergraduate, graduate (MBA programs and Master in Management programs) and executive education level in courses such as Financial Accounting and Financial Reporting and Analysis. The interactive tutorial is designed for independent study. It can be assigned as reading material before a session on Accounting for Long-Term Liabilities or Accounting for Bonds.

    Academic Area:
    Financial Accounting
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