Rosa Vañó y Castillo de Canena CO1-259-M
This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.
The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?
This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.Academic Area:Organisational Behaviour | Innovation
Plan de marketing MK2-140-M
This multimedia tutorial will help students prepare a marketing plan for their business. With the help of a real example (Whisky DYC) the different parts of the marketing plan will be explained from the business mission and vision to the expected results and control mechanisms.
A game based on the mission and visions of different companies and an exercise on the action plan of Whisky DYC are also included in the tutorial.Academic Area:Marketing & Communications
The Logistics of the Roman Grain Trade: Details and … AH1-002-I
Goes over the logistics of the Roman grain trade in a language that is accessible to the non-specialist. It explains how grain was transported across the Roman Empire and covers the challenges of doing this. It also explains who the key people were who played a role in the grain trade and how it was financed. It is intended to uncover many of the managerial difficulties implied in such a task back then and what it means for management nowadays.Academic Area:Organisational Behaviour | Economic Environment & Public Affairs | Operations & Supply Chain Management | Others
Collision course: ETS and the global airline industr … DE1-197-I
This case introduces students to the complex drama of international climate policy negotiations. In 2008, the EU decided to include the aviation industry in its emissions trading system (ETS), beginning in 2012. The policy puts China, the US and the EU on a collision course that could end in a trade war. The policy can be seen as a clever and/or heavy-handed way of negotiating climate change policies with countries outside of the EU, notably the United States and China. Furthermore, it has indirect effects on a variety of related and supporting industries, including airline manufacturers. In both cases, firms are caught in a complex intergovernmental bargaining game in which they have to make a series of strategic choices about shaping and responding to potential outcomes.
The goal of the case is to teach students to break down and analyze complex situations involving business, government and society. They should be able to understand the causes of this policy, the relationship between firms and governments in different contexts and the consequences of this particular policy for airlines as well as related and supporting industries. Students should also be able to develop plans for firms involved in the dispute, including market and non-market responses to block or adjust to the policy. The case gives students the chance to practice lobbying and exposes them to strategic interaction at multiple levels. Because the bargaining between governments resembles a game of chicken, instructors may choose to use game theoretic terms and logic.Academic Area:Strategy
El mercado español de comunicaciones móviles: La gue … DE1-191
This case describes the evolution of the mobile communications sector in Spain. It gives a special emphasis on the income statement and the different levels of vertical integration activities to provide the service, while also describing the different strategic groups.Academic Area:Strategy
El sector de comunicaciones móviles DE1-190
The case delves the students into the mobile communications sector while distinguishing between the multiple competing areas where companies do their decision-making. It encourages the analysis of the sector from a strategic point of view and encourages the learner to use its own experience in the sector as a user. The case analyses all the agents in the ecosystem.
The case ends with the challenges of the sector in the future, emphasizing telephone operators and asking if they will be able to overcome the current situation, including problems of growth (for the operators) like "net neutrality".Academic Area:Strategy
LVMH & Bulgari, tiempo de lujo (B) DE1-189-B
Case study about the acquisition of Bulgari by LVMH. The case explores the high-end watch industry and describes the challenge that LVMH faces in such industry. The case is designed to stimulate a discussion about corporate strategy and the challenges that a company faces when competing in several industries.
This acquisition presents several challenges, such as whether it is worth the premium paid for Bulgari, whether Bulgari has the capability to compete in this sector and, particularly, how Bulgari complements LVMH's corporate strategy aimed at improving its position in its watch division.
The Case (B) provides additional information about the LVMH group's recent decisions, providing a discussion of the reasons for a takeover in an industry where it wants to strengthen its position and provides the instructor with a tool to examine the difference between competitive strategy and corporate strategy.
Accordingly, this case is ideally intended for Executive Education strategy courses. Alternatively, it could be a good case for MBA-level strategy courses, to discuss the concept of corporate strategy and its implications.Academic Area:Strategy
LVMH & Bulgari, tiempo de lujo (A) DE1-189-A
The case study is about the acquisition of Bulgari by LVMH. It explores the high-end watch industry and describes the challenge that LVMH faces in it.
This acquisition presents several challenges such as whether it is worth the premium paid for Bulgari, whether Bulgari has the capability to compete in this sector, particularly, how Bulgari complements LVMH's corporate strategy aimed at improving its position in its watch division.
The case (A) is designed to stimulate debate on the concept of corporate strategy and offers an excellent opportunity to explore the complexity that the LVMH group can face when entering the industry of top-range watches.
This case study is ideally intended for Executive Education strategy courses. Alternatively, it could be a good case for MBA-level strategy courses, to discuss the concept of corporate strategy and its implicationsAcademic Area:Strategy