PERI Spain Coaching in Construction (A) RH1-013-A-I
Rafael Felices Huarte, general manager of PERI Spain, had to make some big decisions but was facing many challenges. The company was growing and had undergone a strategy change. He needed to fill the new positions but the construction managers were hard to find. He also needed to ensure that the values of the organization, its high quality standards and low accident rates would be maintained during the rapid expansion. In order to help readers understand what was at stake, the case tells the history of the company, emphasizing its success as a world leader in the development of new products in its field and explaining how it has managed to keep its accident rate so low compared to the industry’s average due to its strict policies and training. Because of the job security offered by PERI, the case explains how it has also managed to achieve low rates of voluntary staff turnover. The case then delves into the culture at PERI Spain which is characterized by its values of self-discipline, responsibility, communication and learning and also into the company’s structure and organization. It explains how two new divisions (civil engineering and industrial scaffolding) were created to change the company’s strategy and brings up one of the greatest challenges involved in the strategy change: recruiting new foremen. At the end of the case, Felices Huarte ponders the future. There had been a recent wave of accidents at other construction companies, so he was wondering if accidents at PERI would increase if the workforce were to increase. He also had to decide what strategy to follow to fill foremen vacancies. Should they promote employees internally who were unfamiliar with the work of the two new divisions or recruit from the outside job market and face the challenge of maintaining the organization’s culture? In addition, he reflected on the pressing need to hire construction workers and whether they should be employed directly or subcontracted.
The case wraps up by asking readers what they think Felices Huarte should do.Academic Area:Human Resources
Interactive graph of aggregate demand policies EC2-026-I-M
This is an interactive tutorial that allows students to see the effect of changes in monetary and fiscal aggregate demand policies on the adjustment of the goods and services and asset markets.
The tool assumes that students have already studied the concepts underlying the adjustment processes of the goods and services market and the asset market. For a better understanding of the main effects of monetary and fiscal policies on the overall adjustment of both markets this graphic resource does not envisage simultaneous execution of both policies nor their effects on capital movements and exchange rates. The tool also contains some simple exercises that enable students to contrast their answers by using the interactive graph.Academic Area:Economic Environment & Public Affairs
Interactive graph of exchange rates EC2-028-I-M
This interactive tool enables students to understand the impact of exchange rate fluctuations on the foreign exchange market in the short term. Students can interact with the variables of the currency demand and supply curves and see the effect on the exchange rate. This can be used by students on their own or by teachers to support their explanations in the classroom.
This interactive material enables students to learn and grasp the cause-effect relation of the variables that affect currency supply and demand and their impact on exchange rates in the short term. It assumes that they already know the theoretical concepts underlying the determination and adjustment of exchange rates. This resource also contains some exercises to test students’ comprehension of how the currency demand and supply curves work and cross-check their answers via the graph.Academic Area:Economic Environment & Public Affairs
Interactive graph of a competitive market EC2-029-I-M
The purpose of this interactive tutorial is to help students learn and comprehend the effect of changes in the variables of supply and demand in a microeconomic market assuming perfect competition. Students can interact with both curves and see the equilibrium process in terms of prices and quantities exchanged. The program assumes that students are familiar with the underlying concepts of the graphic representation of a market with perfect competition.
For a better understanding of the main effects of the changes in the curves this graphic resource allows students to make only one move per curve and does not envisage changes in the curves´ elasticity. Students can interact with both curves (demand and supply) either separately or jointly. There are also simple exercises that enable students to test their comprehension of how the market works and check their answers through interaction with the graph.Academic Area:Economic Environment & Public Affairs
Interactive graph of aggregate demand EC2-025-I-M
This interactive tutorial allows students to see the effect of changes in the economic variables that form part of aggregate demand. The purpose is to enable students to learn and comprehend the cause-effect relationship in the short term between the relevant economic variables. There are a number of interactive exercises that help students to understand how the aggregate demand curve works and answers can be checked against the graph.Academic Area:Economic Environment & Public Affairs
Balance of payments EC2-019-I-M
In this interactive tutorial students will learn how to draft a balance of payments and see how it works. This is structured in three dynamics with very different objectives. The first two focus on an orderly or systematic drafting of a balance of payments defining its structure and assigning a place to each item and the corresponding items to each sub-balance. There are also exercises with some simple questions to test the students’ understanding of the measurement and interpretation of a balance of payments and some practical applications of using a balance of payments as an instrument for economic analysis.Academic Area:Economic Environment & Public Affairs
This case accounts for the initiative of the gamified page cocacola.es, and the success of the platform. Further developments appeared thanks to it, such as the interactive community and a new marketing model for Coca-Cola. With the third edition of the portal, the model was not just validated, but it entered a new plan of promotions for the brand that started online but spread its influence to the offline world.Academic Area:Digital Technologies & Data Science
Galletas Fontaneda and United Biscuits RH1-120-I
This case is about how a small town joined together and fought to keep a biscuit factory open that was deeply rooted in their community. The biscuit factory Fontaneda (United Biscuits) did not just provide jobs for many of the locals in Aguilar de Campoo (Spain), the community also relied on it for things like building a school or bus stop. However, the factory operated at only 30 percent capacity, leading them to announce the transfer of all workers and the closure of the factory in 2002. This led to a crisis with lots of backlash and a major confrontation between the workers, citizens and the multinational, which became a public relations disaster for the company. Politicians and union leaders also stepped in, mobilizing against the closing. The case walks readers through the seven months of negotiations between the parties and describes how the crisis was managed. Eventually, the factory was sold to Siro, excluding the brand, and workers were given options to move to another United Biscuits plant, to retire early or to work under Siro. Although there were tough moments during the negotiation process, this was seen as a victory by the union headquarters, and during 2002 and 2003, United Biscuits strongly exceeded its financial performance.Academic Area:Human Resources | Negotiation