Entrepreneurship

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  1. UCOM10 (A) GE1-129-I

    The UCOM10 case is designed to stimulate discussion about the early stages of the venture creation process where the venture opportunity relates to the commercialization of a novel technology. The case examines the cultural personnel technological and market issues relating to the choice of the appropriate commercialization strategy for a spinoff company called UCOM10. It further describes the early negotiations with a venture capital investor. The main protagonist is Tom Lewis a commercialization manager within the university´s Technology Transfer Office (TTO) locally called the Business Liaison Office (BLO).

    Academic Area:
    Entrepreneurship
  2. Beleza Natural: ¿La Coca-Cola del cabello? ofreciend … GE1-121

    The ‘Instituto Beleza Natural’ opened its first center in 1993, in Brazil. Over the course of 18 years BN has managed to transform itself into a very successful business with 11 beauty centers nationwide, more than 80,000 clients per month, annual revenues exceeding 60 million US dollars and with a workforce of over 1,300 employees. Beleza Natural (BN) has become very popular in Rio de Janeiro over the 2000 decade and is known as a beauty salon that caters to women who have a low income with high quality products that are scarce in their range, since BN applies an innovative treatment that transforms fizzy curly hair into softer and more moisturized hair whilst creating beautifully defined curls. And although BN seemed successful and with great potential, BN faces many open questions by the middle of 2011. In this case students are challenged to identify, analyze and resolve some of the challenges that the promotion of entrepreneurship faces in emerging economies; to develop innovative ways of thinking about existent public and private support that are often unnoticed; and build financial strength beyond conventional approaches.

    Academic Area:
    Entrepreneurship
  3. The Fenway Engineering Co. GE1-127

    Sibling relations are always unique, but this case study portrays, from Duncan Fenway’s perspective, how these two brothers raised in an entrepreneurial home, with similar values, diverge completely in their education, but mainly in their way to manage the familiar venture Waltham. These different ways drive them and the company to a break point and a separation of their society.

    Academic Area:
    Entrepreneurship
  4. Beleza Natural: The Coca-Cola of the hair? Offering … GE1-121-I

    The ‘Instituto Beleza Natural’ opened its first center in 1993, in Brazil. Over the course of 18 years BN has managed to transform itself into a very successful business with 11 beauty centers nationwide, more than 80,000 clients per month, annual revenues exceeding 60 million US dollars and with a workforce of over 1,300 employees. Beleza Natural (BN) has become very popular in Rio de Janeiro over the 2000 decade and is known as a beauty salon that caters to women who have a low income with high quality products that are scarce in their range, since BN applies an innovative treatment that transforms fizzy curly hair into softer and more moisturized hair whilst creating beautifully defined curls. And although BN seemed successful and with great potential, BN faces many open questions by the middle of 2011. In this case students are challenged to identify, analyze and resolve some of the challenges that the promotion of entrepreneurship faces in emerging economies; to develop innovative ways of thinking about existent public and private support that are often unnoticed; and build financial strength beyond conventional approaches.

    Academic Area:
    Entrepreneurship
  5. Female Entrepreneurs in Africa GE1-120-I-M

    This case examines a program that has taken place in six African countries, many in post-conflict such as Liberia, Democratic Republic of Congo, Mozambique, Rwanda, Senegal and South Africa.

    Its aim is to contribute to the transformation of African women´s businesses in consolidated companies, creating jobs and economic benefits in their communities.

    The case will focus on three examples of high added value and services produced by African firms up and run by women.The value of this multimedia case lies in the videos and interviews with both mentors and entrepreneurs as well as interviews with members of the community.

    Besides the videos, interactive graphics will be on different business plan and charts showing the evolution of business in economic and social environment.

    Academic Area:
    Entrepreneurship
  6. Altran: La clave para el éxito de una integración DE1-168

    Case to help in the analysis and improvement of employee management as well as the internal communication while integrating a service company. The objective is to locate the problems that the company had before the integration. That's why there's an analysis of the 17 companies of the group (within the Spanish market) before the integration and whether they offered an adequate service for the market.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications
  7. Instituto Feira Preta-Brazil GE1-124-I

    This case is about the story of an entrepreneur and the obstacle-filled journey she had to overcome in her entrepreneurial adventure. With this case students will learn the importance of SWOT (Strengths, Weaknesses, Opportunities y Threats) analysis, how to face problems that arise in startups and above all how to analyse a business model. For these reasons, this case is a real example of many of the variables entrepreneurs should have in mind.


    Academic Area:
    Entrepreneurship
  8. RELIANCE : A family feud for control of India’s priv … (B) GE1-118-B-I

    This  case study  describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
  9. RELIANCE: Una disputa familiar por el control del ma … (B) GE1-118-B

    This  case study  describes the conflict between the Ambari brothers after their father´s death, for taking control of Reliance Industries, one of the largest industrial conglomerates in India.

    Academic Area:
    Entrepreneurship | Innovation
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