Digital Technologies & Data Science

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  1. EL CASO SALAZAR (B4) SI1-158-B4

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B4 examines the group of Manuel Sanchéz-CISO  and their possible involvement in the process of data loss.

    Academic Area:
    Digital Technologies & Data Science
  2. EL CASO SALAZAR (B2) SI1-158-B2

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B2 examines the group of lawyers and their possible involvement in the process of data loss.

    Academic Area:
    Digital Technologies & Data Science
  3. EL CASO SALAZAR (A) SI1-158-A

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Academic Area:
    Digital Technologies & Data Science
  4. Big data en rating de empresas SI1-155

    The analysis of the activity and solvency of a company is one of the most classic applications of statistical and analytical methods. When deciding to give a loan, expanding or cutting financing, financial institutions no longer apply subjective criteria. Instead, they use scientific tools, one of them called rating.   

    This document In addition to the theoretical concepts includes a case study that explains how a Spanish company enters in the business of providing rating services.

    Academic Area:
    Digital Technologies & Data Science
  5. Del iPhone al iPhone 7: ¿El final de una etapa? SI1-151

    The iPhone has been a sales success for Apple since its launch in 2003. In 2016, Apple launches the iPhone 7 and many wonder, is it the end of the Apple era? Sales volumes have decreased for the first time in 13 years. It could be because it isn't a simple task to keep innovating in a sector that every year has incredible improvements. Has the sector matured? Is it really impossible to offer new technologies in this market? Has Apple's leadership come to an end in the middle or even short run? 

    Academic Area:
    Digital Technologies & Data Science
  6. El rol de la seguridad de la información en el fraud … SI1-142

    This case deals with the issue of IT security that led to a case of fraud, carried out by one of its own employees who was able to get around almost all of the system controls, within the enterprise Société Générale. In this case the student will learn how to avoid these types of situations due to a lack of risk management in financial insitutions

    Academic Area:
    Digital Technologies & Data Science
  7. Carrera y Carrera: El Glamour Llega a los ERP SI1-123

    The case examines the history of Carrera y Carrera (CYC), a Spanish company of artisan jewelers founded in 1885 which was faced with the dilemma of implementing an ERP system to cope with the growth and internationalization of their business. At that time, the company had gone through a phase of change having being bought by a group of investors led by another Spanish multinational, Lladró, and by the venture capital company 3i.

    Given the high number of small Spanish companies, in traditional sectors, which face challenges arising from their internationalization, and using the three stages of the implementation process of an ERP system (selection, implementation and post-implementation) as a tool, the purpose of the case is to analyze the Axapta ERP implementation process and the factors contributing to the success of this implementation through the analysis of the experience of CYC during the period in which this process was carried out.   

    To do this, it will first be a matter of analyzing what the variables were that influenced the process of selection and subsequent implementation of ERP. Given that this competitive success is something dynamic that changes with time, it is necessary to also look at what challenges the company is faced with today and what strategies it ought to adopt in order to consolidate and increase growth both of the business and of the systems that support the strategy and the business.

    Academic Area:
    Digital Technologies & Data Science
  8. Cosméticos Vichy Francia: ¿Blog o no blog? SI1-104

    On May 20th 2005 Delphine, product manager forVichy’s French subsidiary perhaps had one of her worst days professionally speaking. She had to present public apologies to her clients for the false blog created due to the launching of a new anti-aging cosmetic product.

    Soon, it became a scandal of mass proportions and it appeared on main French newspapers.  This is why the top management ofVichyFrancehad to make plans for a response strategy.  The question now was to know if they should act nationwide using traditional communication methods or new methods. Or simply just let some time go by for the problem to be forgotten.

    What to do with the blog then?

    Academic Area:
    Digital Technologies & Data Science
  9. El Club Milano Preferente SI1-118

    The case discusses how the introduction of the corporate CRM of Grupo Cortefiel affected their Milano chain and the way they faced their business. When implementation came, the brand also had to review topics around their growth model. The questions considered aspects like the franchise model, the store development model itself, and mainly a loyalty program based on the available client information. One of the challenges resulting from the change was how to maximize the use of technology, but also the need to find qualified personnel for its management.

    Academic Area:
    Digital Technologies & Data Science
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