Search results for: 'Public'
Communicating intangibles during a process of change … DF1-219-I
At a time when public opinion of the financial sector was low at best, "la Caixa", a Catalonian bank founded in 1904, found itself in need of a transformation from a savings bank into a banking foundation. In order to communicate this transformation, "la Caixa" would need to convey that while the transformation would entail numerous changes in terms of its legal framework and corporate structure, it would still maintain the values and identity that identified it from its inception.Academic Area:Finance
SADARA’S SUKUK: A ROAD MAP TO SHARI’AH COMPLIANT PRO … DF1-213-I
This case is about Shari’ah compliant project financing in Saudi Arabia. It introduces the four categories of Islamic Finance which are Islamic banks, takaful, Shari’ah compliant asset management and sukuk by providing the definition, history and a summary of each one. It delves into sukuk by describing how a company called Sadara sought out financing and decided to tap into the sukuk market in Saudi Arabia. Students learn about the structure of the sukuk and are introduced to new concepts and vocabulary such as musharaka, istisna and ijara. The case wraps up by describing some of the challenges of using sukuk to help finance large-scale projects.Academic Area:Finance
France Vichy Cosmetics: Blog or not to Blog? SI1-104-I
On May 20th 2005 Delphine, product manager forVichy’s French subsidiary perhaps had one of her worst days professionally speaking. She had to present public apologies to her clients for the false blog created due to the launching of a new anti-aging cosmetic product.
Soon, it became a scandal of mass proportions and it appeared on main French newspapers. This is why the top management ofVichyFrancehad to make plans for a response strategy. The question now was to know if they should act nationwide using traditional communication methods or new methods. Or simply just let some time go by for the problem to be forgotten.
What to do with the blog then?Academic Area:Digital Technologies & Data Science