Search results for: 'Internet'
Internet is not the problem, it´s the solution MK1-146-I
The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive video interview how the first concert worked from the initial idea until the web realization with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform.Academic Area:Marketing & Communications
The Cost of Capital DF2-141-I-M
This multimedia tutorial teaches students how to calculate the weighted average cost of capital (WACC). It also shows interactive graphs where the students can analyze the effects of equity beta asset beta and the financing mix of the company on the WACC and the NPV. These graphs are complemented by several exercises.
At the end of the tutorial a simple practical case about the correct procedure to use for calculating the WACC when a company is going to float on the stock market is included. This section is complemented by links to websites where the financial information needed to complete the exercise can be found (equity betas from different sectors and their financing mix).