Search results for: 'Business analytics'
Big Data SI2-107-I-M
This tutorial is aimed at introducing students to the main concepts of Big Data. The material includes videos interactive exercises supplementary material and elements of gamification. Students will learn about the origins of the Big Data concept its definition and characteristics the technologies used and when Big Data is suitable for business.
In addition students will have a chance at putting into practice their knowledge and to consider the latest trends surrounding this technology. All of this intertwined with elements that will keep students entertained throughout their learning. For example badges can be won along the way recognizing the knowledge acquired while helping to increase engagement with content.
This material can be used in undergraduate and graduate programs (especially MBA and other management programs) as well as in executive education courses where topics such as technology management and digital business are incorporated.Academic Area:Information Systems & Technologies
Developing enhanced business analytics in healthcare … DO1-154-A-I
This case reveals the importance of business analytics and process data to nurture organizational excellence and continuous operational improvement. The organization in focus is a paradigmatic example of a data-driven health care organization with outstanding worldwide levels of excellence. In 2005, the organization faced various challenges: it was increasingly difficult to improve donation rates (due to fewer traffic accidents and aging population) and the system exhibited large variations in observed performance (some hospitals could not replicate other’s ability to find donors). In contrast to manufacturing contexts or simpler service deliveries in the case of organ donation and transplant, the appraisal of performance is complex and subjective as (1) some factors are not controllable (e.g., patient’s age, medical background, relative’s propensity to consent) and (2) some processes are not fully observable (e.g., surgeon deciding not to accept an organ, judge not allowing a donation to take place). As a result, performance metrics are hard to define and realize in practice.
The case can be used as part of an operations management core or courses related to business analytics, service delivery or data science.Academic Area:Operations & Supply Chain Management | Information Systems & Technologies
Do you fear an analytics-driven competitor? You shou … SI1-156-I
Do you fear an analytics-driven competitor? This case explains why you should by discussing how companies blend analytics as part of their competitive advantage to become much stronger players. Firstly, readers are introduced to terms referring to the qualities of an analytics-driven competitor such as information-based strategy, evidence-based decision, analytics and big data. Then, the case looks at the three types of companies that are competing in analytics: companies with analytics as a core competitive advantage, companies that blend analytics with their previous competitive advantage, and startups that have a serious commitment to analytics. It also delves into different types of models such as rule models, formula models, tree models, risk management credit scoring, market mix modelling and social scoring and the model development process. The case wraps up by emphasizing that “you should fear analytics-driven competitors because they are simply becoming leaders in every field nowadays.”Academic Area:Information Systems & Technologies