Search results for: 'Internet'
La Internacionalización de una PYME. El caso de ACE … GE1-137
The case describes the history of a SME that initially was operating only in Spain and had expanded providing service throughout the world. The case also allows us to understand which reasons were decisive kick-start the internationalization of the company. Two elements appear to explain the success of ACE. First, the very intensive use of computer tools and the internet from its origins and second, hiring of on-demand staff. These elements allowed a great reduction of costs and offered a wide variety of consulting services with a Lean Company structure.
Even so, ACE, the company that became a worldwide reference in the provision of technical assistance services that works in more than 80 countries in all continents, has strategic dilemmas for the future; in particular, the case questions the models of growth and expansion in new markets.Academic Area:Entrepreneurship
Compitiendo contra gigantes. Trymedia Systems GE1-132
Founded in Alicante, part of the operations moved to Silicon Valley. He developed a software Digital Rights Management to protect and monetize Internet content. He competed against large companies and succeeded. The case covers the main problems that any entrepreneur has to face: technology development, marketing, financing, distribution channels.Academic Area:Entrepreneurship
enRED@me is a social network designed to meet the needs of more mature Internet users. Users create a profile and participate in conversations in groups, creating community and friendships on a virtual platform. One of the challenges for the creators of this social network platform is how to monetize the process is a sustainable manner, especially as competitors begin to enter the market.
In this case, students are confronted with the challenge of how to structure the pricing and costs of an online platform in a way that produces sustainable profitability.
This case includes practical exercises that require students to link conceptual knowledge of management accounting procedures to real numbers. It challenges them to propose a solution which meets the goals and needs of the company.Academic Area:Cost Accounting & Management Control
Entrepreneuring @ IE GE1-116
This case provides details about three different projects developed by IE students through the Venture Lab. Students are asked to evaluate each project and to look at the pros and cons of each project. Each project includes a section on the idea, target market, business model, industry analysis and team. Exhibits and annexes with charts and tables are also included to provide further information.Academic Area:Entrepreneurship
Teens and Toys CG1-004
The arrival of Monika Zarra to the board of the toys chain Teens and Toys has opened the possibility of a new sales channel: Internet sales. This case goes through some of the pros and cons that a company might face with this new channel and what to take into account before facing the change.Academic Area:Cost Accounting & Management Control
Equinocio Center: Cibersanwich CG1-056
The case features a restaurant chef who decides to take on entrepreneurship with his wife and opens a restaurant at the Equinocio de Majadahonda Mall. It was a restaurant focused on sandwiches but also offered internet connection through a couple of computers.
The case details the associated costs. All the information was sent to a company, who was in charge of delivering accounting statements for small companies, so they could have an accounting valuation of the last year.Academic Area:Cost Accounting & Management Control