Search results for: 'Market analysis'
Mobike Unicorn GE1-141-I
The case describes some strategic, marketing and organizational challenges faced by Mobike during the path of further expansion and growth. China, as an emerging and fast-expanding market, has its unique features. Mobike, as a successful Chinese startup, was able to survive a number of rounds of fundraising and stood at a crossroad, leading to different future growth paths.
The company has its doubts about the future. The point is not how to grow fast, but how to grow and stay in the market longer. The founder Hu Weiwei and CEO Davis Wang were concerned about the strategy for the future. The question was: should Mobike enter the deeper level of second- and third-tier cities in China, or should it pursue its global market penetration?
The case illustrates the challenges presented by business expansion. It highlights the importance of strategic tools, namely business model canvas, scenario planning and market analysis, to reevaluate current business operations, clarify future possibilities and mitigate business risks.
The case could be used in business schools at a variety of levels, including undergraduate, MBA and Executive. It could also be used in marketing, strategy and international cultural management courses. It is particularly useful for participants who want to explore strategy domain or build market knowledge on Chinese markets and the growth path on Chinese startups.Academic Area:Strategy | Entrepreneurship | Marketing & Communications | Innovation
Innovation at play: Gold certificate financing by Am … DF1-226-I
Mariam Fatima has recently joined Amana Bank as a member of the New Product Initiatives Division. Seeing the need for a Shariah-compliant pawn service (Qard Hasan) in Sri Lanka, Fatima presents this product gap to her team. During two years, she and her team develop a pawn service that complies with Islamic banking principles - finally offering lower-middle-class individuals the opportunity to borrow money more securely.Academic Area:Finance | Innovation
Managing capacity in the intermediate term: aggregat … DO2-003-I
“Notes and cases of operations often seem to be based on the analysis of operating systems in an unchanging environment. The emphasis is placed on understanding and evaluating basic characteristics of company’s operations, working under reasonably stable conditions in terms of demand and markets. However, business works differently in practice. Markets demand competition and strategic change. Operating systems should be adapted to new strategic needs. Even in situations where strategic and competitive framework is reasonably stable (where the convenience or otherwise making of changes in a coherently designed and well managed operating system could be questioned), demand does not usually remain stable in the course of time.”
This technical note related to strategy details planning and scheduling procedures to manage dynamic capacity.Academic Area:Operations & Supply Chain Management