Search results for: 'Internet'

The case describes the history of a SME that initially was operating only in Spain and had expanded providing service throughout the world. The case also allows us to understand which reasons were decisive kick-start the internationalization of the company. Two elements appear to explain the success of ACE. First, the very intensive use of computer tools and the internet from its origins and second, hiring of on-demand staff. These elements allowed a great reduction of costs and offered a wide variety of consulting services with a Lean Company structure.

Even so, ACE, the company that became a worldwide reference in the provision of technical assistance services that works in more than 80 countries in all continents, has strategic dilemmas for the future; in particular, the case questions the models of growth and expansion in new markets.

Founded in Alicante, part of the operations moved to Silicon Valley. He developed a software Digital Rights Management to protect and monetize Internet content. He competed against large companies and succeeded. The case covers the main problems that any entrepreneur has to face: technology development, marketing, financing, distribution channels. 

This case provides details about three different projects developed by IE students through the Venture Lab. Students are asked to evaluate each project and to look at the pros and cons of each project. Each project includes a section on the idea, target market, business model, industry analysis and team. Exhibits and annexes with charts and tables are also included to provide further information.