Search results for: 'comunicación'
Seis pasos hacia una empresa omnicanal MK2-152-M
The customer journey is a 6-stage process that follows a potential customer through every touch point they have with your brand.
The six stages are: Awareness; 0 Moment of Truth (0 MOT); Evaluation; 1st Moment of Truth; 2nd Moment of Truth and Loyalty and Advocacy. In this multimedia students will be shown a potential customer experience each of these stages as she goes in search of a little black dress. Along with this, they will read a detailed explanation of both how to ensure any customer is kept happy in that stage, and which digital channels you can use to target them.
They will complete the multimedia by completing a customer journey mapping exercise on a downloadable excel, where they have to predict the emotions felt and the channels required in each stage of the customer journey.Academic Area:Marketing
Marketing en las redes sociales MK2-139-M
This tutorial introduces basic concepts of the use of social media in marketing. A description of eight different tools and their general usage key features business application and some mini case studies are provided.
Some multimedia material and a scavenger hunt of IE’s social media profiles round up the proposal and help students to assimilate the social media concepts and how to use them in marketing.Academic Area:Marketing
Plan de Medios MK2-136-M
This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.
Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.Academic Area:Marketing | Negotiation
Del liderazgo de equipos al liderazgo personal CO2-312
Starting from the idea that “organizations are the people that are in them,” and that managing them correctly determines business success, a number of tools are studied that allow personal skills to be developed, examining motivational, communication and coaching factors. In addition, the figure of the leader and the leader’s influence on work teams is studied, defining the guidelines to be followed to be a good leader and thus achieve a high-performance team.Academic Area:Organisational Behaviour
Diseño de organizaciones DE2-110-M
Organizational Design is an interactive tutorial which introduces organizations and their structure based on Jay R. Galbraith's five star model. An interactive concept map explains the manager's task of designing the organization's structure. Different animations and interactive concepts help the student to assimilate theoretical ideas.
A global overview compares the different organizational forms their traits pros and cons.Academic Area:Strategy
La comunicación interpersonal CO1-254
The most common forms of communication among managers tend to be the following: either through interpersonal contacts or relationships or through group meetings or negotiations. Both forms of communication use similar techniques, albeit with unique differences.
Here we combine all these variables: speaking and listening applied to interpersonal relationships and group meetings. In any event, it is understood that everything is absolutely interrelated, despite the fact that, we are differentiating between interpersonal communication (the main focus here) and group communication.Academic Area:Organisational Behaviour | Negotiation