Search results for: 'Public'
Marketing programático MK2-150
Programmatic marketing allows the user to be impacted at an exact moment and in a specific context in such a way that this impact occurring is conditional on something happening and in milliseconds. By being marketing automation, there is technology behind it.
The term covers a wide range of technologies that allow the purchase process, ad placement and advertising optimization to be automated.
Because advertisers now have more information about users (pages they visit, articles they search for, what they share on their social networks, etc.), they can address them with messages more accurately than ever.Academic Area:Marketing & Communications
LA OFERTA Y LA DEMANDA AGREGADAS EC2-118
Offers the full model of aggregate supply and demand, starting with an economy of four sectors (families, companies, public sector and foreign sector) and three markets (commodities, assets and labor). Explains current economic issues like hyperinflation with unemployment and effects of different policies to attack them. It closes with a differentiation between classic and Keynesian policies.
This technical note substitutes the previous one EC2-010 "El Modelo de Oferta y Demanda Agregadas" that is no longer available.Academic Area:Economic Environment & Public Affairs
LA DEMANDA AGREGADA Y LA POLÍTICA FISCAL EC2-114
Explains the model of aggregate demand, fiscal policy, income, expenditures and production.
It offers a simplistic model to determine production and income. The technical note assumes the learner understands the circular flow diagram and basic macroeconomic identities. The model is created starting from aggregate demand and considers families' consumption and investment of the private sector. Then introduces the public sector, along with some concepts of fiscal policy. It ends with the foreign sector and its implications for income.
This technical note substitutes the previous ones EC2-003 "Los Componentes de la Demanda Agregada y la Renta de Equilibrio" and EC2-015 that are no longer available.Academic Area:Economic Environment & Public Affairs
PARO, INFLACIÓN, DÉFICITS, COMPETITIVIDAD Y LARGO PL … EC2-119
Explains the issues of the economic environment: unemployment, inflation, economic cycle, public and trade deficits and competitiveness. Also goes into some ideas about global financial crises, models used to exit them and some implications of the "new economy".
This technical note substitutes the previous one EC2-011 "Inflación, Paro, Competitividad y el Largo Plazo" that is no longer available.Academic Area:Economic Environment & Public Affairs
DIRIGIENDO EMPRESAS EN ENTORNO GLOBALES. INTRODUCCIÓ … EC2-113
This technical note is introductory to a course on the economic environment of businesses. It provides an overview of the main problems of the economic environment, some explanatory ideas and models and a first glance at the main macroeconomic issues: growth and the cycle, unemployment, inflation, public deficit and structural deficit. Some ideas on government intervention in the economy and the global economic environment are also presented.
In the second part, the characteristics of the main models that are used in the analysis of the economic environment of businesses are presented and the main indicators of economic output are defined: income, expenditure, prices and population. We will start from the circular flow of income model, the version that distinguishes the goods market from the factory one as well as the macroeconomic adaptation that identifies the moment of expenditure, output and income. After defining the main variables, the various models that are usually used are briefly reviewed. Some concepts on the analysis of the datasets are provided before. At the end, a number of important clarifications are explained to avoid different economic concepts from being misunderstood.
On the last pages, an overview of building the aggregate supply and aggregate demand model is provided. We will use it as the basis for understanding how the economy works as a whole.
This technical note substitutes the previous ones EC2-001 "Entorno Económico: Dirigiendo Empresas en la Economía Global" and EC2-002 "Indicadores Económicos y Análisis de Coyuntura" that are no longer available.Academic Area:Economic Environment & Public Affairs
Current Topics in Economic Policy EC2-112-I
This note provides an exhaustive review of economic policy and is broken into six parts that explain historical, conceptual and economic policy elements necessary for understanding the current state of the global economy. It begins by covering a historical review of world policy and goes into detail about how the economy of various countries has developed, especially after the Second World War. The second part covers fiscal policy and focuses on aspects of public sector activity such as taxation, budget and deficit financing as well as recessions, how they affect different classes and how social suffering is distributed through fiscal and macroeconomic adjustments. The third part discusses how money affects economic activity and employment and the effects of expanding the money supply using historical examples. The next part provides details on the policies and events around the world leading to the Great Recession. Then, the economy of Latin America and its recessions are discussed, with a special focus on Venezuela, Brazil, Mexico and Chile. Lastly, the text goes into exchange rate policy and describes different regimes and how the regime is selected for different countries.Academic Area:Economic Environment & Public Affairs
Economic Superpowers EC2-110-I-M
This interactive tutorial focuses on GDP and its importance as an indicator of economic well-being. Using the information provided, students will make GDP predictions for the world's largest economies, for the next 15 years. After justifying their reasoning the application will automatically simulate their results and create a student-specific GDP ranking for the future.
Students also have the opportunity to rank the importance of a series of factors for deciding the growth rates of each nation. A professor's page compiles the results of the class and when displayed in class encourages a lively debate.Academic Area:Economic Environment & Public Affairs
Graph of a Perfectly Competitive Market EC2-109-I-M
This interactive tool explains the adjustment in short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits losses prices and exchanged quantities.
The documentation includes graphs with explanations of the shifts as well as exercises with feedback.Academic Area:Economic Environment & Public Affairs