Search results for: 'Estudio'
Digital Marketing, Social Media and Mobile Marketing … MK2-153-M
In this technical note, students will get an introduction to key concepts in digital marketing, social media and mobile marketing. It should serve as an introduction to the topic that they can refer to throughout their studies to refresh key ideas and concepts.
Through the multimedia, they will be able to read the technical information on the right side of the screen while, on the left side of the screen, they will scroll through an example. This will be presented through Maria and her journey through the different digital marketing channels while looking for a hotel in India.
The example will be the more visually appealing part of the multimedia, presented through pictures and videos. At the end of the technical note, there will be an interactive exercise that the students can do as a series of quizzes where they can earn badges that display everything they have learned throughout the material.
Since the example relates to the hotel in India, the material will have a Bollywood theme throughout.Academic Area:Marketing & Communications
Análisis de riesgos para coberturas: tipos de cobert … DF2-240
Explains the analysis companies make when designing their risk management strategy. It also compares the individual’s vs. the company’s risks. The company’s objective is to be exposed as little as possible to financial, commodities and interest rates risks. This note also explains the linear and nonlinear risk management.
It finally explains the steps risk management advising through a practical case of risk management advising of a firm with high credit risk.Academic Area:Finance
POLÍTICA FISCAL Y MONETARIA Y MOVILIDAD DE CAPITALES … EC2-117
Analyzes the relationship between the commodity and financial asset markets, going deep into the effect of monetary and fiscal policies separately, as well as the consequences of their simultaneous application. The second section goes into the interest rates between countries and the system of foreign exchange, whether fixed or flexible. It ends with an explanation of the risk premium of several countries.
This technical note substitutes the previous ones EC2-008 "Los Mercados de Bienes y Activos: Las Políticas Fiscal y Monetaria" and EC2-009 "Las Políticas Fiscal y Monetaria en Economías Abiertas con Movimientos de Capitales" that are no longer available.Academic Area:Economic Environment & Public Affairs
DINERO, BANCOS Y POLÍTICA MONETARIA EC2-116
This note is about the workings of the assets market, the different types of assets and focusing on money, the role of commercial and central banks. It analyzes the assets and money markets and their influence over monetary policy and interest rates. Finally it explains the different models of monetary policy, the types of financial markets and the stock-market indicators.
This technical note substitutes the previous ones EC2-006 "El Sistema Financiero y la Creación de Dinero" and EC2-007 "El Mercado de Activos" that are no longer available.Academic Area:Economic Environment & Public Affairs
Plan de Medios MK2-136-M
This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.
Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.Academic Area:Marketing & Communications | Negotiation
Percepción del liderazgo en el mundo CO2-310-M
This tutorial introduces six dimensions of leadership found across the world some which are highly regarded in all cultures and some which are associated as undesirable in certain countries.
The students will be asked to compare these dimensions across countries and cultures and estimate which are higher than others to gain a sense of understanding for how expectations and prototypes for leadership differ around the world.Academic Area:Organisational Behaviour
Las previsiones financieras DF2-105-M
This interactive tutorial teaches students the procedures that need to be followed to make financial forecasts. This multimedia resource comprises brief theoretical explanations graphs and an interactive exercise. The exercise will be solved step-by- step as students advance through the program starting with an analysis of the historical data and finishing with the calculation of the funds required.
At the end of this multimedia tool a sensitivity analysis allows students to identify the changes in their forecasts (funds needed or excess funds) that would have occurred had some of the important variables been modified. For example increases or decreases in the cost of goods sold changes in the average collection period of clients changes in the average payment period to suppliers etc.Academic Area:Finance
Bonos: pasivos a largo plazo CF2-105-M
This tutorial contemplates the use of bonds as financial instruments. Through the use of a depreciation calculator and a practical case example students will analyze depreciation schedules and journal entries in order to better understand this financing option.
This tutorial is separated into four sections:
- a photo example of a bond certificate detailing the important elements
- a test with multiple choice questions reflecting upon both the time value of money and bond theory
- a bond calculator allowing for the calculation of bond depreciation schedules and associated journal entries
- a focus on bonds from the investor&rsquos perspective rather than that of the issuer
This case has been used successfully in undergraduate, graduate (MBA programs and Master in Management programs) and executive education level in courses such as Financial Accounting and Financial Reporting and Analysis. The interactive tutorial is designed for independent study. It can be assigned as reading material before a session on Accounting for Long-Term Liabilities or Accounting for Bonds.Academic Area:Financial Accounting
Confirming: un estudio comparativo con el factoring DF2-190
This technical note defines factoring and confirming. It goes into their characteristics, modalities, operation, advantages and disadvantages.Academic Area:Finance