Search results for: 'Market analysis'
The Marketing Plan MK2-140-I-M
This multimedia tutorial will help students prepare a marketing plan for their business. With the help of a real example (Whisky DYC) the different parts of the marketing plan will be explained from the business mission and vision to the expected results and control mechanisms.
A game based on the mission and visions of different companies and an exercise on the action plan of Whisky DYC are also included in the tutorial.Academic Area:Marketing & Communications