Search results for: 'Enterprise value'
A radical innovation in the sky: aviation capital en … MK1-154-I
Aviation Capital Enterprise (ACE) is a Canadian Company that is planning to launch a radical innovation in the air transport industry: a hybrid airship that is like a "blimp" that offers large capacity transportation capability with significant fuel economy and reduced operating costs. Hybrid Airships can operate from existing infrastructure or with no infrastructure as they can take off and land in almost any location, and they require considerably less fuel than traditional transport options. ACE needs to define a Marketing Strategy and put together a Marketing Plan to launch this radical innovation.Academic Area:Marketing & Communications
Nestlé Russia LLC - Supplier finance programme (A) DO1-137-A-I
The Russian Market is of strategic importance to Nestle S.A., the world’s biggest consumer goods company, headquartered in Switzerland. However, the operating environment in Russia is unique in terms of the trade terms that are the norm. Business to business transactions are primarily carried out on a near-cash basis. This places large demands on the working capital requirements for companies like Nestlé that operate between retailers and suppliers in the supply chain. Nestlé Russia’s CFO Philippe Blondiaux, charged with finding a solution, considers reverse factoring, at the time of case writing the most popular supply chain finance instrument (Financial Times 2009). The case analyses the implementation of the supplier finance solution and its viability of implementation in other geographies.
Overall the decision of the supplier is analyzed from a financial, procedural and relational point of view and is relevant for courses related to operations and supply chain management.Academic Area:Operations & Supply Chain Management
Iberia Airlines DE1-161-I-M
This interactive case analyzes the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market specifically in Barcelona. The case presents different options that students must evaluate.
It describes the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the model used by Iberia) and the one that the low cost airlines use.
This case is designed for a Competitive Strategy course, especially for MBA. The case mainly serves to analyze the cost advantage, discuss the design of the strategy when the environment’s characteristics change and practice the identification and evaluation of strategic alternatives. It is a case that can be useful as a summary of the first part of the course on Competitive Strategy.Academic Area:Strategy