Search results for: 'environment'
Digital Marketing, Social Media and Mobile Marketing … MK2-153-I-M
In this technical note, students will get an introduction to key concepts in digital marketing, social media and mobile marketing. It should serve as an introduction to the topic that they can refer to throughout their studies to refresh key ideas and concepts.
Through the multimedia, they will be able to read the technical information on the right side of the screen while, on the left side of the screen, they will scroll through an example. This will be presented through Maria and her journey through the different digital marketing channels while looking for a hotel in India.
The example will be the more visually appealing part of the multimedia, presented through pictures and videos. At the end of the technical note, there will be an interactive exercise that the students can do as a series of quizzes where they can earn badges that display everything they have learned throughout the material.
Since the example relates to the hotel in India, the material will have a Bollywood theme throughout.Academic Area:Marketing & Communications
Country Investment Decision EC2-103-I-M
Country Investment Decision is an interactive exercise in which students adopt the role of an International Fund Advisor. Students must study the data available about different countries in order to prioritize the investment options and make a final investment proposal.
The exercise is designed so that different data sets of real countries are firstly considered individually before all the data together is taken into account to make a final proposal. The topics covered are economic indicator data, institutional data, and finally social and political risk data. At each decision stage, the student must justify their choices. A professor’s page displays graphically the evolution of decisions.
* This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.Academic Area:Economic Environment & Public Affairs
Consumers' purchasing behavior MK2-107-I
This document summarizes the concepts and basic processes involved in consumer behavior, emphasizing how understanding consumers' needs benefits both consumers and marketers. Understanding consumer behavior can allow companies to develop a commercial strategy that is better matched to consumers, which will increase demand and optimize the means to generate that demand. Some of the main challenges are the variability of behavior, its changing nature, and the complexities of studying it. The note delves into how consumer behavior can be studied in a systematic and precise way by using a wide range of theoretical approaches and models and how it can be affected by factors such as environmental influences (economic, political, technological and cultural context) and marketing actions. The document outlines the various psychological factors involved in decision-making (personality, lifestyles, beliefs and attitudes, motivation, perception and learning) as well as the non-psychological ones (age, sex, location, etc.) which allow the marketer to better understand the consumers’ buying habits. It explains the basic decision-making model in depth and how consumers’ behaviors can play an active role in generating value for the company or the opposite thanks to undesired behaviors such as boycotts, complaints and negative word of mouth. It wraps up by describing how to move consumers from habit buying to decision making.Academic Area:Marketing & Communications
Economic Superpowers EC2-110-I-M
This interactive tutorial focuses on GDP and its importance as an indicator of economic well-being. Using the information provided, students will make GDP predictions for the world's largest economies, for the next 15 years. After justifying their reasoning the application will automatically simulate their results and create a student-specific GDP ranking for the future.
Students also have the opportunity to rank the importance of a series of factors for deciding the growth rates of each nation. A professor's page compiles the results of the class and when displayed in class encourages a lively debate.Academic Area:Economic Environment & Public Affairs
ANALYZING THE NONMARKET ENVIRONMENT OF BUSINESS:THE … DE2-114-I
This technical note introduces a framework for analyzing the nonmarket enviornment of business, i.e. the social, political, regulatory and legal context in which the firm operates.Academic Area:Strategy | Entrepreneurship | Marketing & Communications
Graph of a Perfectly Competitive Market EC2-109-I-M
This interactive tool explains the adjustment in short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits losses prices and exchanged quantities.
The documentation includes graphs with explanations of the shifts as well as exercises with feedback.Academic Area:Economic Environment & Public Affairs
Economic policy simulator EC1-022-I-M
Beginning with the details of an unnamed country this interactive exercise lets students combine various economic policies to analyze their future impact (in the following two years) on the main macroeconomic indicators. The results and feedback given to students are expressed numerically and graphically.
Students also have access to the results of the combination of policies used throughout the exercise so that they can be compared. Said results can be printed for subsequent discussion.Academic Area:Economic Environment & Public Affairs
Interactive graph of aggregate demand policies EC2-026-I-M
This is an interactive tutorial that allows students to see the effect of changes in monetary and fiscal aggregate demand policies on the adjustment of the goods and services and asset markets.
The tool assumes that students have already studied the concepts underlying the adjustment processes of the goods and services market and the asset market. For a better understanding of the main effects of monetary and fiscal policies on the overall adjustment of both markets this graphic resource does not envisage simultaneous execution of both policies nor their effects on capital movements and exchange rates. The tool also contains some simple exercises that enable students to contrast their answers by using the interactive graph.Academic Area:Economic Environment & Public Affairs
Interactive graph of exchange rates EC2-028-I-M
This interactive tool enables students to understand the impact of exchange rate fluctuations on the foreign exchange market in the short term. Students can interact with the variables of the currency demand and supply curves and see the effect on the exchange rate. This can be used by students on their own or by teachers to support their explanations in the classroom.
This interactive material enables students to learn and grasp the cause-effect relation of the variables that affect currency supply and demand and their impact on exchange rates in the short term. It assumes that they already know the theoretical concepts underlying the determination and adjustment of exchange rates. This resource also contains some exercises to test students’ comprehension of how the currency demand and supply curves work and cross-check their answers via the graph.Academic Area:Economic Environment & Public Affairs