Search results for: 'Market'
Managing capacity in the intermediate term: aggregat … DO2-003-I
“Notes and cases of operations often seem to be based on the analysis of operating systems in an unchanging environment. The emphasis is placed on understanding and evaluating basic characteristics of company’s operations, working under reasonably stable conditions in terms of demand and markets. However, business works differently in practice. Markets demand competition and strategic change. Operating systems should be adapted to new strategic needs. Even in situations where strategic and competitive framework is reasonably stable (where the convenience or otherwise making of changes in a coherently designed and well managed operating system could be questioned), demand does not usually remain stable in the course of time.”
This technical note related to strategy details planning and scheduling procedures to manage dynamic capacity.Academic Area:Operations & Supply Chain Management
Lawnworks Lawn & Garden Product Group: Weighting … DO1-146-I
Lawnworks a division of a Fortune-500 North-American company builds garden tractors for the consumer and professional market. After two decades of steady growth an economic recession forces divisional management to rethink the operations and market strategy of the division or face dismissal from the parent company.Academic Area:Operations & Supply Chain Management
Multiforms SpA DO1-145-I
Multiforms a tooling equipment manufacturer has traditionally served its customers by offering an engineering service to customize its products. Rapidly shrinking margins signal to the management the need to radically revise the order acquisition and fulfillment process while keeping in mind the constraints of a small company. In any case a new approach to the market and process blueprint are needed.Academic Area:Operations & Supply Chain Management
Media Planning MK2-136-I-M
This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.
Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.Academic Area:Marketing & Communications | Negotiation
La Bugaderia (ACIDH Group) DO1-017-I
La Bugaderia, an industrial laundry service for institutions and companies that employees people with intellectual impairments, was discussing whether or not to expand its capacity by purchasing a second washing machine. It was facing a challenge because sometimes it could not handle all the work it had and other times there was excess capacity. This led to the idea of expanding capacity in the washing machine area. However, the company had to keep in mind that it was not just the washing phase slowing down the process. The team knew they had to standardize processes and be as competitive as any other competitor in the market, bearing in mind quality, the price and service. The manager thought it would be best to contact an external consultant to analyze the situation in a way that the solution would add value to the specific case as well as address any other production capacity and process problem. After walking the readers through the company’s current process, the consultant explains that orders must be transformed into units that can be used to help make decisions by drawing up a table showing the time use per unit for each step and each kind of resource. The case wraps up with the consultant stating that he will draw up a series of proposals along with a list of questions so that La Bugaderia can decide what step to take.Academic Area:Operations & Supply Chain Management
Nestlé Russia LLC - Supplier finance programme (A) DO1-137-A-I
The Russian Market is of strategic importance to Nestle S.A., the world’s biggest consumer goods company, headquartered in Switzerland. However, the operating environment in Russia is unique in terms of the trade terms that are the norm. Business to business transactions are primarily carried out on a near-cash basis. This places large demands on the working capital requirements for companies like Nestlé that operate between retailers and suppliers in the supply chain. Nestlé Russia’s CFO Philippe Blondiaux, charged with finding a solution, considers reverse factoring, at the time of case writing the most popular supply chain finance instrument (Financial Times 2009). The case analyses the implementation of the supplier finance solution and its viability of implementation in other geographies.
Overall the decision of the supplier is analyzed from a financial, procedural and relational point of view and is relevant for courses related to operations and supply chain management.Academic Area:Operations & Supply Chain Management
Al-Kadi Commerce & Industry* Truck & Trailer … DO1-127-I
The case presents operational and supply chain management issues of Al-Kadi, a large truck and trailer parts company in Saudi Arabia. The company has observed an increase in stock levels and working capital that surpasses growth in sales, threatening the feasibility and healthiness of the business. The efficiency vs. effectiveness dilemma of inventory management strategy is the main focus of this case.Academic Area:Operations & Supply Chain Management
Al-Kadi Commerce & Industry DO1-127-I-M
The case presents the problems that the Al-Kadi Truck & Trailer Parts Division was facing related to its operations and stock management. In addition in Saudi Arabia where the case takes place the auto parts sector was also changing. The student has to re-plan the logistics strategy of the company choosing from a centralized or a decentralized strategy.
To be able to plan the new strategy the case provides information about the company's current strategy the problems it is facing the sector the country and the market. Interviews with one of the executives animations of the company's distribution model and detailed informative maps of Saudi Arabia will help students to make their decision about the future logistic and operations strategy.
The case can be used as part of a Supply Chain or Operations Management core or elective course to discuss issues associated with the design of inventory systems and networks. It can be used in master programs such as MBA, Master in Management, Master in Operations Management, etc or degree / university level students who have some previous knowledge on supply chain issues and logistics, as well as in executive education programs.Academic Area:Operations & Supply Chain Management
Banesco Banco Universal. DO1-110-I
Between 1992 and 2005, Banesco Banco Universal experienced sustainable and inexorable growth within Venezuela’s complex financial and banking market. Venezuela had weathered several political, social and economic crises over the last fifteen years. The vision of its founders Juan Carlos Escotet and Luis Xavier Lujan had been a key driver for the Bank’s success. However, after thirteen years of good decisions and results, Banesco was now a large and complex organization and was starting to show certain weaknesses that needed to be addressed by reviewing management and innovation processes to date.
In 2005, the Bank was in a situation in which it was able to launch a number of initiatives and projects designed to leverage strategic objectives. The demand for projects, however, was bigger than the Bank’s capacity to implement them, and it did not seem capable of prioritizing them.Academic Area:Operations & Supply Chain Management | Innovation