Search results for: 'Market analysis'
An app you can't refuse SI1-153-I-M
This multimedia case describes the situation of BigBangBox, a startup that creates edutainment apps. It shows the strategy followed by them in the launch of previous products. It also offers the necessary information about the markets of apps, to understand the importance of selecting the right strategy, with the business model and the promotion as keys to success.
After analyzing the new app, Mafia Business School, the student can decide the strategy for its launch. The student will have the opportunity of selecting an adequate business model and levels of promotion through the use of a simulator.
The case includes the participation of the founders, who tell the story of BigBangBox as a startup and confront the students with the dilemma of the launch of Mafia Business School. It is narrated through a comic, also known as a graphic story. It has a modern and functional design, including resources provided by the company to make the case more entertaining and fun.
The case study is mainly geared towards MBA and Master in International Management students. It can work in courses like Information Systems and IT & Innovation but also in Marketing and Strategy to show specific cases having to do with the world of apps, games and mobile devices. It can also be useful for students who are taking electives that have to do with digital marketing, mobile, digital business models, digital products or something similar as well as professionals in information systems and technology, marketing and digital communication programs.Academic Area:Strategy | Entrepreneurship | Digital Technologies & Data Science
The Housing Market in Spain EC1-138-I-M
Have house prices stopped falling? What is their natural resting place? The Housing Market in Spain provides a framework for analyzing and predicting house prices. The case study focusses on Spain, however, the analysis can be extrapolated to other countries. Students are presented with different information across six steps. In each step they must make a prediction, modifying their previous decision according to their analysis of the new information. The case takes a look at such topics as speculative bubbles, income trends, disposable income and income elasticity of demand.
A dedicated professor’s page, designed to be shown in the class session, allows for a full analysis of decisions in each of the steps. As well as seeing the tendency of the predictions for the whole class, the professor can highlight a specific student’s analysis and use this to encourage class discussion.
* This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.Academic Area:Economic Environment & Public Affairs
white nights CG1-144-I
In this practical case, students are presented with the challenge of evaluating the financial viability of an event for an art exhibit. Students are asked to determine the viability of the event given data, perform a break even analysis, calculate the maximum profit that can be generated, and consider the impact of segmenting the market based on ticket prices. This case serves well for putting general management accounting concepts into practice and gives students the opportunity to interpret analysis in a meaningful way.Academic Area:Cost Accounting & Management Control
Carrera y Carrera: Glamour arrives to ERP SI1-123-I
The case examines the history of Carrera y Carrera (CYC), a Spanish company of artisan jewelers founded in 1885 which was faced with the dilemma of implementing an ERP system to cope with the growth and internationalization of their business. At that time, the company had gone through a phase of change having being bought by a group of investors led by another Spanish multinational, Lladró, and by the venture capital company 3i.
Given the high number of small Spanish companies, in traditional sectors, which face challenges arising from their internationalization, and using the three stages of the implementation process of an ERP system (selection, implementation and post-implementation) as a tool, the purpose of the case is to analyze the Axapta ERP implementation process and the factors contributing to the success of this implementation through the analysis of the experience of CYC during the period in which this process was carried out.
To do this, it will first be a matter of analyzing what the variables were that influenced the process of selection and subsequent implementation of ERP. Given that this competitive success is something dynamic that changes with time, it is necessary to also look at what challenges the company is faced with today and what strategies it ought to adopt in order to consolidate and increase growth both of the business and of the systems that support the strategy and the business.Academic Area:Digital Technologies & Data Science
World Oil Prices EC1-115-I-M
This case is designed to introduce students to the basic tools of supply and demand and to observe and predict how they operate in a real market that is constantly grabbing headlines: the global petroleum market. The analysis of this interactive multimedia case is based around those events that have affected the price of oil from 1970 to 2013.
Students will be presented with a series of historical events that affected the price of oil on the world market. They study each of these and then predict the effects on price by shifting the curves on the traditional supply and demand model.
The World Oil Prices interactive exercise has been used successfully across a range of masters programs, from Masters in Management through to MBA and executive programs. The material would be suitable for both undergraduate and postgraduate economics courses, once the initial supply and demand theory has been grasped.Academic Area:Economic Environment & Public Affairs