Search results for: 'Cultura'
HUAWEI España: Everybody Can Be A Dancer CM1-005
This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.Academic Area:Strategy | Marketing & Communications | Others
J. Rutz. Desarrollo de un modelo estratégico de mejo … DO1-156
The case study describes the experience of Javier Rutz as operations director and later as general manager of NERTUS, a leading company in the sector of railway maintenance services in Spain.
The company was founded by Spanish rail operator Renfe and Siemens, a leading train manufacturing company, to provide maintenance services for Siemens’ trains. From the beginning, NERTUS stands out for the high quality of its services and its great capacity for continuous improvement.
Shortly after its Foundation, Javier Rutz joined the company, first as director of operations and later as general manager. During this period, the philosophy of continuous improvement reached its maximum splendor.
After concluding a highly successful professional stage, Javier Rutz leaves the company and asks himself which is the best way to exploit his experience for his professional future: should he continue as a senior executive in another company or undertake a different challenge through his own company to provide consulting services that offer “the design and implementation of management models based on continuous improvement, with a strategic perspective?”
Aims to identify what are the key strategic and organizational elements that allow the successful implementation of a continuous improvement methodology. These strategic and organizational variables, such as customer orientation, company culture, leadership, transparency of information, etc., are shown throughout the case in a general way and in some examples presented by J. Rutz on NERTUS.Academic Area:Operations & Supply Chain Management
DANA: In the Footsteps of Khadijah al-Kubra. Women B … DF1-185-I
This case focuses on how Islamic banking, and especially women’s banking, has been evolving in recent years in Saudi Arabia and the UAE with banks created based on their religious and ethical principles. It explains the history of Islamic banking as well as how the banks function in order to be Shari’ah compliant. The case provides cultural insight into how the world of finance works in these countries where there are banks run by women with female customers in a family-like atmosphere. One of these is a branch for women created by ADIB called Dana. Through product innovation, it was created with specific products and services for women based on research and has been very successful. The case emphasizes how women are inspired by these banks for women and are able to be successful and fulfill their professional goals. It explains how women are in charge of their own money and how they have financial and decision-making power in their households as well as in the business world and goes into detail about how women are investors, financial managers, credit receivers and customers in these countries. Financial service providers in the West can draw useful lessons on how to adapt financial products to serve the needs of women.Academic Area:Finance
¿Cómo se negocia en España? NG1-107
This case presents four interviews about the negotiation culture in Spain, conducted with Chinese, French, Cuban and Japanese people who have a broad experience in Spain. They describe and interpret the predominant negotiation culture in Spain from the particular viewpoint of their own culture, and in the different spheres of their business: international commerce, construction industry, technology and the diplomatic world.
The diversity of perspectives and experiences pose a challenge in summarizing the negotiation culture in Spain, customs, attitudes, beliefs and most common behaviors that are found when searching for solutions to solve a dispute in this country.
And so, in short, the case does not only address the question of how negotiations are done in Spain but also, for someone who comes to Spain to negotiate, it provides inputs for a discussion on: How should you negotiate with Spaniards?Academic Area:Others | Negotiation