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Alliance Airlines vs European Wings MK1-143-I-M
Alliance Airlines vs European Wings: Playing the Pricing Game has been designed to teach students how to set prices in a competitive environment more specifically the airline industry
Students will assume the role of the marketing manager of an airline competing in the European airline market. For a total duration of twelve months, students have to set prices on a monthly basis. Once the prices for a month have been set, the simulation advances and shows students the results of their actions. There are two airlines competing in the market: Alliance Airline which is being controlled by the students and European Wings which is controlled by the simulation.Academic Area:Marketing & Communications