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Digital Marketing, Social Media and Mobile Marketing … MK2-153-I-M
In this technical note, students will get an introduction to key concepts in digital marketing, social media and mobile marketing. It should serve as an introduction to the topic that they can refer to throughout their studies to refresh key ideas and concepts.
Through the multimedia, they will be able to read the technical information on the right side of the screen while, on the left side of the screen, they will scroll through an example. This will be presented through Maria and her journey through the different digital marketing channels while looking for a hotel in India.
The example will be the more visually appealing part of the multimedia, presented through pictures and videos. At the end of the technical note, there will be an interactive exercise that the students can do as a series of quizzes where they can earn badges that display everything they have learned throughout the material.
Since the example relates to the hotel in India, the material will have a Bollywood theme throughout.Academic Area:Marketing & Communications
Alliance Airlines vs European Wings MK1-143-I-M
Alliance Airlines vs European Wings: Playing the Pricing Game has been designed to teach students how to set prices in a competitive environment more specifically the airline industry
Students will assume the role of the marketing manager of an airline competing in the European airline market. For a total duration of twelve months, students have to set prices on a monthly basis. Once the prices for a month have been set, the simulation advances and shows students the results of their actions. There are two airlines competing in the market: Alliance Airline which is being controlled by the students and European Wings which is controlled by the simulation.Academic Area:Marketing & Communications